There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact; so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things; radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio; David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats; local and national stations; technical and artistic skills; content and style considerations; and much; much more; this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyds hugely entertaining selection of anecdotes; examples; research; insight and pointers sets out to bottle the very essence of memorable radio; determining the factors that differentiate a truly great broadcaster from a distinctly average one; and helping budding hopefuls achieve their radio goals.
#3527381 in eBooks 2015-04-21 2015-04-21File Name: B00WJL9VNU
Review
0 of 0 people found the following review helpful. KNOW YOUR HISTORYBy Mediterranean WomanIf you are serious about interior design you need to know history and the classics and this book has loads of information. I found I had to re-read it for the information to sink in and now I find when I look at a piece of furniture or architecture I analyse its influences. This makes reading other design books all the more informative. Definitely one for the library.
