Modern Fashion Traditions questions the dynamics of fashion systems and spaces of consumption outside the West. Too often; these fashion systems are studied as a mere and recent result of globalization and Western fashion influences; but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems; contesting Eurocentric notions of tradition and modernity; continuity versus change; and the West versus the Rest. Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars; including street-style identity in Bhutan; the influence of Ottoman cultural heritage on contemporary Turkish fashion design; and an investigation into the origins of the word fashion in Chinese. Negotiating tradition; foreign influences and the contemporary global dominance of Western fashion cities; Modern Fashion Traditions will give readers a clearer understanding of non-Western fashion identities in the present. Accessibly written; this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory; anthropology; and cultural studies.
2016-05-16 2016-05-16File Name: B01FLM2ZPE
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