The relationship between the arts and marketing has been growing ever more complex; as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider; related issues; such as the creative and cultural industries; cultural policy and arts funding; developments in the different art forms and the impact of environmental forces on arts business models and markets.The Routledge Companion to Arts Marketing provides a comprehensive; up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such; it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
#274650 in eBooks 2013-06-07 2013-06-07File Name: B00HDE17SA
Review
1 of 1 people found the following review helpful. Just what my son wanted!By ChristieMy son loves the Casting Crowns music and was thrilled to begin playing some of his favorites on his new keyboard.0 of 0 people found the following review helpful. Five StarsBy Helen BowcutGreat condition. Great price.2 of 3 people found the following review helpful. Melody line is duplicated in the piano partBy S. WilsonI was disappointed to find that the melody line is incorporated into the piano part. If you like to sing the melody while playing straight accompaniment you will be disappointed as well. There was nothing in the item description; in the item image; or in other reviews to indicate this. Just be aware.
