The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way; penetrating the subconscious; and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the worldrsquo;s most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography; this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
#2967774 in eBooks 2005-05-03 2005-05-03File Name: B007BZHXFC
Review
0 of 0 people found the following review helpful. An enjoyable book of arrangements for church.By Myrna G.Some pieces are pretty difficult. I bought it for "All Creatures of Our God and King". This piece is beautiful--though difficult.1 of 1 people found the following review helpful. Love it!By James WilliamsonReally enjoy playing songs from this book. Arrangements are very nice and written for the advanced player. This goes onto my "favorite piano books" shelf!3 of 3 people found the following review helpful. Must have for the ProfessionalBy S. SchmittThis book is full of absolutely wonderful. creative arrangements of some of your all time favorite sacred Christmas songs. Quite tangible for the professional player with an impressive sound for your audience. A must have for professional or advanced pianists.I would warn the amateur or hobbiest. these might be a bit of a stretch for you. They do require practice. this would not be a sit down and read it book. True. some are easier than others but it might be more than a hobbiest or amateur would be looking for.I also recommend Christmas: The Best Christmas Hits from the Holiday Season. also by Jan Sansborn in the Popular Performer series- these are non-sacred Christmas hits. Also. amazing and well written.
