Bollywood movies have been long known for their colorful song-and-dance numbers and knack for combining drama; comedy; action-adventure; and music. But when India entered the global marketplace in the early 1990s; its film industry transformed radically. Production and distribution of films became regulated; advertising and marketing created a largely middle-class audience; and films began to fit into genres like science fiction and horror. In this bold study of what she names New Bollywood; Sangita Gopal contends that the key to understanding these changes is to analyze filmsrsquo; evolving treatment of romantic relationships.Gopalargues that the form of the conjugal duo in movies reflects other social forces in Indiarsquo;s new consumerist and global society. She takes a daring look at recent Hindi films and movie trendsmdash;the decline of song-and-dance sequences; the upgraded status of the horror genre; and the rise of the multiplex and multi-plotmdash;to demonstrate how these relationships exemplify different formulas of contemporary living. A provocative account of how cultural artifacts can embody globalizationrsquo;s effects on intimate life; Conjugations will shake up the study of Hindi film.
#4380117 in eBooks 2005-09-02 2005-09-02File Name: B007A422A0
Review
