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Animersquo;s Media Mix: Franchising Toys and Characters in Japan

[audiobook] Animersquo;s Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg at Arts-Photography

Description

One of the most promising approaches to poverty reduction in developing countries is to encourage sustainable livelihoods for the poor. This takes account of their opportunities and assets and the sources of their vulnerability. Based on recent and extensive research; this volume thoroughly assesses the value of the livelihoods approach to urban poverty. The book reviews the situation and strategies of the urban poor and identifies the policies and practical programmes that work best. Lasting improvements depend not just on economic development; but on political commitment and structures that are responsive to the claims and needs of different groups of poor people.


#1064901 in eBooks 2012-02-23 2012-02-23File Name: B0080NQ6N4


Review
1 of 1 people found the following review helpful. A Boy Called AstroBy Rich DEasy to read and well researched. Steinberg traces the development of manga into anime and then anime into a cross media. synergistic phenomenon. And it all goes back to Astro Boys leap to anime that made the character a marketing goldmine.1 of 7 people found the following review helpful. Decent book. lousy writingBy AliceThis is a decent book on the topic. considering the fact that its very hard to find books on Japanscharacter merchandising business in English.But the writing is so poor that Ive had quite a number of moments when I regretted buying this book.In the end. I concluded that it was a good thing that I met this book. And Im giving it four stars.Without the value of the info available here. I wouldve given it just a star or two.Hope you can see through the poor writing and editing..

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