[audiobook] Art Collector Report KINDLE EDITION by Christoph Noe; Lasse Steiner; Magnus Resch at Arts-Photography

Description

If yoursquo;ve got great camera skills and want to take the plunge and make your passion a career; yoursquo;ll need to build a solid business foundation from which your passion and creativity can take flight. If yoursquo;re like most artists; the business side of things seems a bit dry—and it may be something you dread. Fortunately; Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business; attract the attention of the clientele you want to serve; recruit a staff that supports your creative and financial objectives; create a top-notch customer-service experience; and show and sell your unique images to happy clients; time after time.Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book; shersquo;s compiled her hard-won tips; sharing clear; simple ideas for developing your personal style; identifying your ideal client base; creating a referral system; constructing displays; getting media coverage; and hosting events. Shersquo;ll also help you understand how to hire a staff; create a budget; schedule your time; manage your workflow; and establish a sense of value and a cost structure that allows for a nice profit.Because all of your pre-session efforts should lead to a successful photographic experience for your clients; special attention is given to cultivating a standout studio experience that allows clients to feel relaxed; happy; and yes; pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points; selling their products; and overcoming client objections to close the sale.This book offers a fresh; exciting; and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.