The incredible story of the Asian advertisingThe Chinese city where famous paintings are faked; the chicken sandwich that introduced McDonaldrsquo;s to the Indian subcontinent; a successful advertising campaign for a beer that does not even existhellip; These and much more peculiar; funny and extremely relevant stories help to define the development of marketing in the Asian continent: a new frontier; where absolutely nothing that has been accepted in the West for years; can be given for granted. Where the American established giants of advertising had to turn their logics upside down; and redesign any approaches to meanings and trends; to find the right key to the market. .Just Doing It ndash; The New Asian Century is the spontaneous prosecution of the first book abut the 100 personalities in the world who have changed the history of Advertising: two lively; engaging books; addressed both to professionals (as Pia Elliott) and the curios ones.ABOUT THE AUTHOR: Pia Elliott worked as a copywriter in multiple international advertising agencies before co-founding Promos Italia (which would go on to become part of BBDO). Her agency became a school for some of the most creative copywriters and art directors in Italian advertising. Later on in her life Pia Elliott focused her attention towards Institutions. She coordinated many communication campaigns for the European Union; even spearheading the public service announcements introducing the Euro as common currency. Nowadays Mrs. Elliott spends her time writing about advertising; teaches University-level courses and seminars; and is working on a biography regarding a select few of contemporary and historical musician
#1097080 in eBooks 2015-01-21 2015-01-21File Name: B00SNPIULU
Review
3 of 3 people found the following review helpful. InformativeBy KennyThis can be a bit tedious to read; but it is one of the better Dummies books that I have seen. I have only read part of it; and the Mark III has a lot of features; so I hate to give it a rating; but if you have a Mark III and want help; this may not be a bad place to start. I also have Buschs book; which is probably a better choice if you only want one book. I got both; though.You really need to have a top-notch index on any book like this; because only a masochist would read it cover to cover. Furthermore; anyone who buys a Mark III is probably not a beginner; either. Both of these books have a pretty good index.1 of 1 people found the following review helpful. Does Nice Job for New OwnersBy Retired PhotographerThe book covers lots of functions in everyday language; often suggesting when to use particular settings; especially in one of Canons automatic modes. While scads of help is provided; including setting up Canons three Custom Modes; it may not otherwise offer much for photographers who primarily operate on Manual Mode. Still; much can be gleaned from the books pages; and it offers enough insights that even a experienced Canon 5D Mark III owner will pick up good information. The book is designed for new owners and does a nice job at that.1 of 1 people found the following review helpful. Great guide for Canon 5D MkIIIBy Gianfranco SciaceroGreat book on operation of Canon 5D MkIII camera. Plenty of photos and explanations of camera controls. Plus; great guide on use of camera under many lighting conditions.
