Communications; philosophy; film and video; digital culture: media studies straddles an astounding array of fields and disciplines and produces a vocabulary that is in equal parts rigorous and intuitive. Critical Terms for Media Studies defines; and at times; redefines; what this new and hybrid area aims to do; illuminating the key concepts behind its liveliest debates and most dynamic topics.Part of a larger conversation that engages culture; technology; and politics; this exciting collection of essays explores our most critical language for dealing with the qualities and modes of contemporary media. Edited by two outstanding scholars in the field; W. J. T. Mitchell and Mark B. N. Hansen; the volume features works by a team of distinguished contributors. These essays; commissioned expressly for this volume; are organized into three interrelated groups: ldquo;Aestheticsrdquo; engages with terms that describe sensory experiences and judgments; ldquo;Technologyrdquo; offers entry into a broad array of technological concepts; and ldquo;Societyrdquo; opens up language describing the systems that allow a medium to function.A compelling reference work for the twenty-first century and the media that form our experience within it; Critical Terms for Media Studies will engage and deepen any readerrsquo;s knowledge of one of our most important new fields.
#1492327 in eBooks 2010-06-09 2010-06-29File Name: B003QMLHOM
Review
0 of 6 people found the following review helpful. Brandjam: Right on the money!By Stephan SigaudBrandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way. using very relevant examples. A great marketing book.Stephan Sigaud.PresidentHarris Interactive Loyalty2 of 4 people found the following review helpful. A top pick.By Midwest Book ReviewBrands today must shift from commodity status to associations with emotion and inspiration - thus brandjamming. a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration. innovation and intuition to support brandjamming. drawing on the authors vast experience as CEO of one of the worlds top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process. making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.0 of 0 people found the following review helpful. A little boring but has good insightsBy A. LinGobe can be very wordy and hard to read. Fortunately. he has little insights section at the end of every chapter and summarize the main points for you. Its an excellent book on how design affects marketing and consumer behavior.
