Atualmente; muita gente jaacute; comeccedil;ou a reciclar o proacute;prio lixo. Mas e a induacute;stria; onde eacute; feito o dano real? Ainda que bem intencionada; sua abordagem limitada manteacute;m o modelo de fabricaccedil;atilde;o ?cradle to grave? (do berccedil;o agrave; cova) da Revoluccedil;atilde;o Industrial; isto eacute;; uma via de matilde;o uacute;nica. Eacute; o modelo que cria as maiores quantidades de lixo e de poluentes. O que o planeta precisa eacute; de um grande repensar; de uma nova abordagem que combata diretamente o problema; em vez de perpetuaacute;-lo sem pressa. E o planeta precisa disso imediatamente.Cradle to Cradle. Criar e reciclar ilimitadamente oferece essa abordagem com uma nova e empolgante visatilde;o; tatilde;o simples quanto inovadora. Com argumentos claros; acessiacute;veis e ateacute; mesmo bem-humorados; o ceacute;lebre quiacute;mico Michael Braungart e o inspirador arquiteto William McDonough desafiam a noccedil;atilde;o de que a induacute;stria humana deve prejudicar o mundo. Ao contraacute;rio; eles olham para a natureza e encontram um sistema de produccedil;atilde;o do qual poderiacute;amos tirar vantagens comerciais e ambientais. Imitando o modelo natural; podemos criar um sistema em que lixo significa nutriente. As teorias deste livro modelaratilde;o nosso futuro; e esta ediccedil;atilde;o atualizada eacute; de leitura fundamental: um manifesto corajoso; praacute;tico e extremamente positivo para o proacute;spero futuro de nosso planeta. Este livro teve um grande impacto internacional e foi traduzido para diversos idiomas. E agora; pela primeira vez; temos a ediccedil;atilde;o em portuguecirc;s aqui no Brasil. Muitos criadores envolvidos em processos de produccedil;atilde;o encontraram; nas teses desta obra; soluccedil;otilde;es inovadoras que lhes possibilitam obter maiores niacute;veis de eficiecirc;ncia e de sustentabilidade em suas realidades praacute;ticas.Prof. Dr. Michael Braungart eacute; fundador e CEO cientiacute;fico da EPEA Internationale Umweltforschung GmbH; em Hamburgo; Alemanha. Tambeacute;m eacute; cofundador e chefe cientiacute;fico da McDonough Braungart Design Chemistry (MBDC); em Charlottesville (Virgiacute;nia); EUA; aleacute;m de fundador e chefe cientiacute;fico da Hamburger Umweltinstitut (HUI).William McDonough; arquiteto por formaccedil;atilde;o e consultor; eacute; uma autoridade reconhecida internacionalmente em mateacute;ria de desenvolvimento sustentaacute;vel. A revista Time distinguiu-o como ?Heroacute;i do Planeta?; declarando que a sua ?filosofia unificada [?] estaacute; mudando o projeto do mundo?. Aleacute;m de trabalhar na William McDonough + Partners e na McDonough Braungart Design Chemistry; McDonough assessora empresas e governos em todo o mundo atraveacute;s da McDonough Innovation
#2307997 in eBooks 2014-03-26 2014-03-26File Name: B00KQFTIGQ
Review
299 of 309 people found the following review helpful. Very nice sentiment from our former potus. I see him in a new light.By michaelIm an artist and a Liberal. My hats off to this man for spending his time and talent on something so dignified.198 of 206 people found the following review helpful. Well Done; Very Well DoneBy AndyPolitics and Presidents are touchy subjects; never more so then they currently are. So while I dont want to cross the line into the contentious; I have to be perfectly honest and say I never would have expected myself purchasing one of President Bushs books. But I watched an interview with him from Jimmy Kimmels show while he was promoting this book; and when he mentioned that all the proceeds to to supporting causes for veterans; I said ldquo;Im inrdquo;. Because I think supporting our vets and our troops is something that needs to cross party lines.In this book; former President Bush gives a brief narrative for why he took up painting and why he chose to focus so many on veterans in particular. The main body of the book contains the paintings and then brief vignettes about the individuals in each painting. He closes the book with some ideas that everyone can do to educate themselves about challenges veterans face when they come home and ways the we can stand by them as they navigate those challenges.I bought the kindle book; and it was super well linked. Each individual service member has their own link to their section. Reading the way President Bush writes about these service men actually gave me a new and expanded perspective on him; it is very evident in the way he writes that he does care about their causes and is touched by them personally and as individuals.He mentions in the book that hes a novice; and hes not sure how people will receive his works. I read a piece a couple years back by some artists and critics who werent very flattering in their assessments; so I imagine hes already been exposed to some of that. Look; its hard to put yourself out there with artwork; its so subjective and based on personal tastes and preferences. What one person loves another loathes. I took a drawing class in college and got a B on a project...the professors only reason was she hated my subject matter; thought it wasnt mature enough; the thrust of her criticism was not about my technique. Thats how the world of art goes. Highly opinionated.I think its true that President Bushs former occupation has given him a platform for public success in his artistic endeavors that many artists dont have; so he has not had to rely strictly on how appealing his works are to others. And yet; while the style he uses isnt my personal favorite; I do think his portraits convey emotion and give a sense of the personalities of the individuals hes painting; and in my mind; thats what makes a work successful...if it can evoke or convey emotion and expression.So overall; I think this is a well done; well written book that promotes a good cause and I find it to be an interesting and worthwhile read.119 of 129 people found the following review helpful. The love and honor is expressed in every brush stroke of ...By Burt TaylorWhat an inspiring book! The love and honor is expressed in every brush stroke of the portraits. Truly a must have.
