A fun; playful look at the importance of first impressionsmdash;in design and in lifemdash;from acclaimed book designer Chip Kidd.First impressions are everything. They dictate whether something stands out; how we engage with it; whether we buy it; and how we feel. In Judge This; renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design; breaking down the good; the bad; the absurd; and the brilliant as only someone with a critical; trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat; Kidd reveals the hidden secrets behind each of the design choices; with a healthy dose of humor; expertise; and of course; judgment as he goes. Judge This is a design love story; exposing the often invisible beauty and betrayal in simple design choicesmdash;ones most of us never even think to notice. And with each object; Kidd proves that first impressions; whether we realize it or not; have a huge impact on the way we perceive the world.
#2889844 in eBooks 2014-04-16 2014-04-16File Name: B00JQFBUFE
Review
0 of 0 people found the following review helpful. Im 46 now so Ive spent a lot of time at Six Flags Great Adventure and found this to be a very informative ...By Mark E. HamptonWe live about 30 minutes away from the park now; and I grew up about an hour away from it. Im 46 now so Ive spent a lot of time at Six Flags Great Adventure and found this to be a very informative book with some great archival photos. I wish some sections were longer and/or contained additional details/photos; but overall its a good book; esepcially for the price.0 of 0 people found the following review helpful. Six Flags Rich History.By Marc SicilianoGreat Book. Loved the history of the park. Wish it was longer. Brought back a lot of childhood memories.0 of 0 people found the following review helpful. If you ever went to Six Flags Great Adventure and enjoyed it; this is a must have!By Customertook me back! great book; i am hoping for a sequel that may contain more info on ultra twister and the stunt shows!thankstony
