Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy; learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field; but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising; social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes; we promise!
#293702 in eBooks 2016-02-16 2016-02-16File Name: B018CHA32C
Review
2 of 2 people found the following review helpful. Tremendous ResourceBy Steven Mark MourgleaAnother Tom Bancroft book that is a tremendous resource for the various stages that go into creating and developing characters. It is an excellent teaching/learning resource for the beginner. and full of information that experienced artists can apply to their work.I love Tom Bancrofts drawing style. and this book is full of illustrated examples of the tips and techniques he is describing. The illustrations are a nice size... one thing I hate is when art/instruction books have tiny little pictures that obscure detail... but these illustrations are a pleasure to look at.For a companion book. I would highly recommend another book by Bancroft... Character Mentor: Character Mentor: Learn by Example to Use Expressions. Poses. and Staging to Bring Your Characters to Life I would. and will. give it a similar review.2 of 2 people found the following review helpful. Pretty good book I must say.By ZWSo Ive been in a bit of an artistic rut for quite some time due to matters of style and character design. Just have been feeling my work is just kind of bland and a bit lacking in the uniqueness department. leaving me a bit depressed and frustrated at a hobby and possible career that I used to lovely greatly. After coming across this book and another of Bancrofts books. Character Mentor. Ive been able to at least get myself somewhat on the path to achieving what Ive been looking.So a bit of info on the book. The book starts with giving you a bit of insight on the world of a character designer and the main types of such in the career field which is a little useful for someone wanting a bit of info to get them into learning more about the field. As you get more into the book you get small assignments here and there and one big one that is covered through the whole book: The fleshing out of an assigned cast of characters for a fake cartoon. With this project. you get some advice and examples from various illustrators and animators like Butch Hartman and Mark Henn at the end of each chapter.This book wont magically tell you the answer (wouldnt we all like such a book xD). but it will at least put you on the road to be more adept at making characters that truly match any descriptions someone might give you for whatever creations they may need.Heh wish I had this book sooner while I was in art school for animation.0 of 0 people found the following review helpful. Really good resource on character designBy onlyInSFThough I wish this book also had a chapter on how to draw men. This is why I am giving this book four stars.Other than that. this book is just what I needed.
