One hundred years ago; architects found in the medium of photographymdash;so good at representing a buildingrsquo;s lines and planesmdash;a necessary way to promote their practices. It soon became apparent; however; that photography did more than reproduce what it depicted. It altered both subject and reception; as architecture in the twentieth century was enlisted as a form of mass communication. Claire Zimmerman reveals how photography profoundly influenced architectural design in the past century; playing an instrumental role in the evolution of modern architecture. Her ldquo;picture anthropologyrdquo; demonstrates how buildings changed irrevocably and substantially through their interaction with photography; beginning with the emergence of mass-printed photographically illustrated texts in Germany before World War II and concluding with the postwar age of commercial advertising. In taking up ldquo;photographic architecture;rdquo; Zimmerman considers two interconnected topics: first; architectural photography and its circulation; and second; the impact of photography on architectural design. She describes how architectural photographic protocols developed in Germany in the early twentieth century; expanded significantly in the wartime and postwar diaspora; and accelerated dramatically with the advent of postmodernism. In modern architecture; she argues; how buildings looked and how photographs made them look overlapped in consequential ways. In architecture and photography; the modernist concepts that were visible to the largest number over the widest terrain with the greatest clarity carried the day. This richly illustrated work shows; for the first time; how new ideas and new buildings arose from the interplay of photography and architecturemdash;transforming how we see the world and how we act on it.
2014-08-06 2014-08-06File Name: B00MGV9U6Q
Review
0 of 0 people found the following review helpful. You find yourself enjoying the book because hes such nice guy.By Morgan PainterInteresting book. Mr. Takamoto comes across as such likable person. After awhile you forget you bought the book because of his work in animation. You find yourself enjoying the book because hes such nice guy.0 of 1 people found the following review helpful. This book was amazing.By LeeI have had a huge interest in not only Scooby Doo but animation in general. Im a huge anime nerd and also a huge fan of Hanna-Barbara and also Tex Avery and Chuck Jones. This book does a good job of summarizing Iwaos life and also has great anecdotes about Hanna; Barbara and other animators. Iwao Takamotos life is definitely an interesting one and I highly recommend this book to fans of Scooby Doo. Thank you for reading this.1 of 1 people found the following review helpful. A must for scooby fansBy SS HuebnerLAs J town and internment influenced him. but he seemed to be of such strong character nothing stopped such a great talent.His story is so fascinating
