Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan; design; or edit newsletters from the author of Newsletter Design; Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. Youll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide: * Planning visual content * Fast-paced journalistic writing * Forceful page layout * Eye-catching graphics * Strong; clear typography * Powerful photojournalism * Cost-wise production From selecting a name; logotype; and cover design to going on press; every element of producing a stand-out newsletter is explained step-by-step in clear language. Principles are expressed in simple terms that apply equally to desktop publishing or traditional T-square and typewriter. Layouts that are cluttered and complex--or bland and austere--can sabotage even the best editorial ideas. The author shows you how to avoid the stock; "off-the-shelf look". Youll learn to master simple but powerful page layout; sparkling typography that promotes clarity; strength and elegance. youll learn how to edit and design with compelling journalistic photographs and vivid graphics. In addition; the book introduces a twelve-part grid design that not only opens up new creative possibilities and relief from the standard three-column page; it works perfectly with computer coordinates. Theres plenty of support for desktop publishers using WordPerfect; Lotus; Adobe; and Quark. Youll get tips for spicing up your pages with tables; charts; graphs; pictographs; and maps; using simple software programs. Its all here. From logotype to printed pages; you wont find a more readable; on-the-money guide to designing newsletters.
#2475812 in eBooks 2003-08-21 2003-08-21File Name: B01NGTWQCM
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0 of 0 people found the following review helpful. Very detailed.By StraubingHeaps of information!0 of 1 people found the following review helpful. Five StarsBy Courtnay MicotsProduct as described and delivered quickly. Thank you!
