Animation in Context is an illustrated introduction to cultural theory; contextual research and critical analysis. By making academic language more accessible; it empowers animators with the confidence and enthusiasm to engage with theory as a fun; integral; and applied part of the creative process. Interviews with contemporary industry professionals and academics; student case studies and a range of practical research exercises; combine to encourage a more versatile approach to animation practice ndash; from creating storyboards to set designs and soundtracks; as well as developing virals; 3D zoetropes and projection mapping visuals. Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative; supported by a broader set of shared theoretical principles from the worlds of art; design; film and media studies. This discussion is underpinned by cross-disciplinary thinking on a range of topics including genre; humour; montage and propaganda. These are applied to the analysis of a range of animated films and projects from Disney and Animeacute;; to independent artist-filmmakers such as Wendy Tilby; Amanda Forbis and Jerzy Kucia. These ideas are also applied to other uses of animation such as advertising; sitcom; gaming and animated documentary.
2017-01-01 2017-01-01File Name: B01MR219T7
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