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Design Like Apple: Seven Principles For Creating Insanely Great Products; Services; and Experiences

[ebooks] Design Like Apple: Seven Principles For Creating Insanely Great Products; Services; and Experiences by John Edson at Arts-Photography

Description

This unique sourcebook provides a global; state-of-the-art review of the rapidly evolving field of strategic environmental assessment (SEA) that is intended to serve as a baseline for the work of an OECD Task Team on SEA and a UNEP initiative on integrated planning and assessment. It describes trends in application and experience in different contexts worldwide; providing in-depth coverage of the status of SEA systems; and practice in developed; transitional and developing countries by a range of development agencies. The book draws on a large body of published and unpublished material; and contributions from a wide range of individual experts; organizations and agencies. It provides an unparalleled and invaluable understanding of the emerging scope and potential of SEA and describes how; when and where it is being used. The sourcebook includes a probing review of concepts; terminology; approaches and tools of SEA; and a comparative analysis of the different types of existing SEA systems. The volume also contains many case examples illustrating SEA practice in different countries and contexts; a full set of references and a number of appendices containing source materials.


#862387 in eBooks 2012-06-12 2012-06-12File Name: B007ZDN8XQ


Review
11 of 13 people found the following review helpful. BEWARE!!!By AndiFirst of all. this book should be titled DESIGN LIKE LUNAR: SEVEN PRINCIPLES etc. Author put "APPLE" in the tittle (or in the ads) was to attract the customer only. Trust me. Not a 2-stars just because I understand that making a book is difficult. I appreciate it.The book does not put Apple as the center of its discussion (except for chapter 1). and it is not worth read if you are seeking for the deep insight on how Apple design its product. The core of the book is LUNAR. filled with several examples/cases from Method. OralB. SanDisk. Microsoft. Proctergamble. Google. GAP. Apple and so on. The noise was too much. Why dont the author limit the cases/discussion in Apple product only when describing about his 7 principles? I guess because the author does not know more than us or Walter Isc. then finally he added so much of his personal stories in LUNAR to avoid making a 50-pages book.Was it a completely bad book? No. However. the only new insight for me was:1) Apple cares about making the higher percentage of profit and the money could be invested to make the next great product. told by Fadell (agreed)2) You should make a good product outside (look)-inside (software/interface) (in the Motorolla RAZR case)3) You have to design the product for someone but not everyone (totally agree)Other good points in this book were explained somewhere else (books etc) and I hate that author mentioned it again when making his points. For example: the purple cow in Godins book (read: make an outstanding product!) or even make a product that create emotional connections. from DUarte book Resonate and so on. I bought this book not to read those explanation again or to have you summarize it again. I bought and read those book already.If you want to know how LUNAR design a good product. read this book. Otherwise. spend your money somewhere else.For those who want to know the real principles of how Apple did it. wait until Tim Cook. Schiller. or Ive authored the books (which is not going to happen). My suggestion. stick to Walter Isc book on Steve Jobs biography and any other sources freely available on internet (FORBES etc) for better information.0 of 0 people found the following review helpful. Five StarsBy CustomerIt was perfect0 of 0 people found the following review helpful. great readBy JoshuaThe author presents a compelling argument for design and innovation in all aspects of life. I highly recommend this boom for anyone looking at improving their design philosophy.

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