Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media; opinion polls; and public opinion. Looking at the extent to which the media; through their use of opinion polls; both reflect and shape public opinion; it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world; and analyze the effects and uses of opinion polls by the public as well as political actors.
#4189595 in eBooks 2008-09-18 2008-09-18File Name: B007QOW6Z0
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