This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial ndash; and urban ndash; reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands; and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments"; of a thorough ornamentalization of the entire globe.The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg; BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically; the author develops an innovative poststructuralist framework; combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and; ultimately; the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijkrsquo;s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture; sign theory and mechanisms borrowed from traditional advertising and from social media; as well as social processes ndash; and that we have yet to properly understand. This book is a significant step forward in this respect.
#1414492 in eBooks 2014-11-03 2014-10-27File Name: B00JWXHRWU
Review
0 of 0 people found the following review helpful. interestingBy nicholas bigsterGreat ebook for coloring. My son loves to color and these are more adult books but they are really fun. Overall good to take on trips or to have in the car. There are many different pages for coloring just print them out and you have great outlines.We received this product with a discount from this seller in exchange for my honest an unbiased review.STAR RATINGS: Each product is carefully reviewed in an unbiased manner. Star ratings are earned; never given.1 Star: This product is not worth your time. There may be something wrong in the product details or description; it does not live up to what it is advertised as or made extremely low quality. I would tell my friends; acquaintances; and strangers that they shouldnt use their hard earned money on this product.2 Star: This is not a great product at all. It has mistakes in the product details or description and does not live up to what it advertises or normal customer expectations. It is still now worth the money.3 Star: This is a neutral rating. I could take it or leave it. It met the product description and details for the most part but isnt something I am ever likely to order again. It could have some really cool features; An awesome looking design; Or maybe itrsquo;s just a killer deal. But overall the price of the product is not worth it.4 Star: I like this product. This item has met all expectations; The design is sound; The build is great and the product does what it was made for. Itrsquo;s a great product that i can recommend buying. However it didnrsquo;t completely wow me. It does what it is supposed to do.This is what most products fall under.5 stars: Wow! This item is amazing; I absolutely love it; it is an exceptional; impressive product. Not only does it meet all expectations but itrsquo;s a product thatrsquo;s well made (designed; formulated; composed; etc) and lives up to the product details and description. It exceeds normal consumer expectations.2 of 2 people found the following review helpful. Nice preview of bookBy MCSEThis eBook was suppose to provide me with a preview of what the actual book was going to be like. What I found is they only provide you with a few photos to view; of which I thought at first were really nice. I went to the so called link to be able to print the 10+ sample pages only to find that those pages do not pertain specifically to this book. Im sure you are curious as I was when I saw Adult Coloring Books for Kindle. I mean; how can you color on a Kindle? Well you cant ! These are not so you can color on a Kindle. These are so you can get a preview of what is inside each wonderful Coloring Book before you buy the Paperback Version. You can see the quality of the designs before you shell out for the whole book.Plus you get a Huge Bonus! Once you buy the Sample Kindle Version; you get a link to a Special Page where you can Download over 170 Free Adult Coloring Book Designs that you can Print out yourself! That I really Love. My grand kids love to color and I find them coloring in my Adult Coloring books; I dont love that. I pay a lot for those books. So now I can just print out these pages and let them color to their hearts content.I received this product at a discounted rate in exchange for product testing and a fair and unbiased review. I am under no obligation to provide a positive review and received no incentives or rewards for doing so. My goal is to highlight features and drawbacks that I would want to know about as a buyer; not hype the product for the manufacturer to increase sales. My remarks are sincere and true. I work very hard trying to write insightful and thoughtful reviews for each item. My goal is ensure that these reviews are helpful to others. My opinions are my own and I thoroughly believe in keeping the integrity of reviews legitimate to help the community make the best choices. It is just my own opinion and experience with the product; your own opinion and experience may vary. I received no monetary compensation and I am not required to give a good review. Just looking at my public profile and you will see I dont hand out many 5 star reviews. They need to be earned for me to recommend a product regardless of the price I paid.Kindly click Yes below if you found my review helpful.0 of 0 people found the following review helpful. Perfect for times when you dont want to concentrate.By Amy KincaidI have been enjoying the art of coloring for many years. I have found it to be relaxing. Lately; the increased popularity of adult coloring has shown a spotlight on the activity. This has made the variety of adult coloring books expand. There is so much variety!This series of coloring books have caught my eye. There is quite a few books in the series; the Coloring Therapist. They each have a different theme which makes it possible to find a book for almost anyone wishing to start coloring. The designs in each book are quite similar so if you like one of the books; odds are you will like others as well. The first few pages of the books contain information on how coloring relaxes our mind and body. In a fast paced world full of hand held electronic devices; we donrsquo;t often take the time to relax. Coloring is one way to do just that.I have downloaded this book so that I can preview the designs inside. This is especially helpful when ordering a book online. Without the ability to flip through the book; there is no way to know for sure if you would enjoy the designs for sure. Too many times; I have ordered a book online and been disappointed when it arrived in the mail. The hassle of returning the book isnrsquo;t always worth it so I keep the book while only coloring one or two pages. A preview is very helpful. Look for the Kindle edition to download it yourself. I found the download free of charge in exchange for an honest review of the book. It may still be available as a free download so be sure to look into that before ordering. You can find all of this series of coloring books by searching for COLORING THERAPIST. You can also find my reviews to see what each book contains. I love this series and will be downloading as many as I can before I buy them. I plan to leave a review of each book.All of the patterns and designs in this series of coloring books are very similar. If you like the style of one; you will likely like the style of others. They do vary some from whimsical to bold. The same goes for if you do not like the style. There isnrsquo;t much variety of style so if you donrsquo;t like the style of one; odds are you wonrsquo;t like others from the same series.I am pleasantly pleased with this book; Doodlescapes. It is different than many others in this series. It contains pages of doodles that fill the page. Each has a theme; such as holidays; pizza; art; circus; and boats to name a few. This makes for fun relaxing coloring without having to keep in mind the whole picture. You can color the small items hidden within the picture and let your mind relax and not concentrate too much. Sometimes intricate pictures with a larger picture make it hard not to concentrate because you have to plan the finished project in your mind as you color. These designs are perfect for times when you do not want to concentrate; just let go of the days worries.
