Diplomarbeit aus dem Jahr 2007 im Fachbereich Raumwissenschaften; Stadt- und Raumplanung; Note: 1;7; Technische Universitauml;t Berlin (Institut fuuml;r Stadt- und Regionalplanung); 103 Quellen im Literaturverzeichnis; Sprache: Deutsch; Abstract: Die Arbeit umfasst ein umfangreiches; spezifisches Tourismusmarketingkonzept fuuml;r den jungen Nationalen GeoPark bdquo;Eiszeitland am Oderrandldquo; im Nordosten von Brandenburg. Dazu werden zunauml;chst der Begriff Geopark; seine Entwicklung sowie seine positiven Impulse fuuml;r eine nachhaltige wirtschaftliche Entwicklung der lauml;ndlichen Region erlauml;utert. Anschlieszlig;end wird der Tourismus mit seinen aktuellen Trends und das Reiseland Brandenburg vorgestellt. Das Tourismusmarketingkonzept basiert auf einer Marktanalyse und Zielgruppenbestimmung des Geoparks; die in einer S.W.O.T.-Analyse muuml;ndet. Diese bildet die Grundlage fuuml;r die Formulierung eines ersten Geopark-Leitbildes sowie fuuml;r Marketingziele und -strategien fuuml;r die langfristige Steigerung des Bekanntheitsgrades. Abschlieszlig;end werden umfassende Handlungsempfehlungen fuuml;r einen Marketing-Mix unter Anwendung typischer Marketinginstrumente gegeben. Im Ergebnis liegt dem Nationalen GeoPark ein schluuml;ssiges Tourismusmarketingkonzept vor; welches aufzeigt; wie der Geopark durch Ouml;ffentlichkeitsarbeit seinen Bekanntheitsgrad regional und uuml;berregional steigern kann und mit welchen geotouristischen Angeboten er den Urlaubsaktivitauml;ten eines Freizeit- und Fachpublikums gerecht wird sowie gleichzeitig zur Umweltbildung beitrauml;gt. Auszlig;erdem fouml;rdert er die Zufriedenheit seiner Besucher durch zielgruppenspezifische Maszlig;nahmen.
#1206727 in eBooks 2014-04-10 2014-04-10File Name: B00JNYIUII
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0 of 0 people found the following review helpful. Bring Pink Mist to Army Recruitment OfficesBy David SwansonBring spray bottles of pink liquid to military recruitment offices and displays.Spray them.Tell potential recruits: Be all that you can be. And this could be you.ldquo;Pink mist. Thatrsquo;s what they call it.ldquo;When one of your mates hasnrsquo;t just bought it;ldquo;but goes in a flash; from being there to not.ldquo;A direct hit. An I.E.D. An R.P.G. stuck in the gut.rdquo;Those are lines from a play called Pink Mist written in verse by Owen Sheers about three young lads from Bristol who sign up for war in Afghanistan.Read it. Perform it. It begins like this:ldquo;Three boys went to Catterick.ldquo;It was January;ldquo;snow pitchen on the Severn;ldquo;turning the brown mud white;ldquo;fishermen blowing on their fingerless gloves;ldquo;the current pulling their fishing lines tight.ldquo;Thatrsquo;s how it was the morning whenldquo;the three of us did what boys always haveldquo;And left our homes for war.rdquo;Itrsquo;s a lie; of course. Boys havenrsquo;t always. Most boys donrsquo;t now in the most war mad nations on earth. And boys in many nations donrsquo;t at all. And that has always been so; especially before there were nations.The boys are recruited by more lies:ldquo;I wanted something else mdash; him.ldquo;The man looking back at me;ldquo;the one with the uniform; the gun.ldquo;The one going somewhere; getting something done.rdquo;What about staying somewhere and getting something done? What about going somewhere and getting something other than killing people done?They joined also for pay and a better future; the chance to support a family. A society in which you cannot support a family without signing up to go and kill people in a distant land is clearly the least civilized sort of society imaginable; and yet it motivates itself to kill those people in large part from its sense of superiority.They joined for the same reason some people join the groups Westerners go off to fight against: nobody respected them until a recruiter did.Off at war in Afghanistan; the first time one of their buddies is killed; they become motivated by revenge:ldquo;It wasnrsquo;t just doing a job any more.ldquo;It was about killing them.rdquo;Think about a culture in which killing large numbers of people you know nothing about; people who barely even show up in your antiwar plays based on the remembrances of your troops; is ldquo;just a job.rdquo; Itrsquo;s society-wide sociopathy. The boys in this book speak of the pride of doing the ldquo;job you trained for.rdquo; They also speak of it as a game; as the realization of their childhood playing at war.These three end up; respectively; dead; legless; and traumatized. Their horrors are the story. Their victims; the people of Afghanistan; barely register; and never achieve the level of names or speaking roles. That they are being killed is clear; but they are only specified at all in one incident that involves killing a man; his wife; and a two-year-old girl.Of course the pain that war brings to the aggressors and their loved ones back home is more than enough to end this monstrosity called war. The stupidity of friendly-fire deaths is prominent in the play. The notion of any higher purpose or of any purpose at all for the war is missing.One of the soldiers hopes for an end to war:ldquo;and well; I guess I hope itrsquo;ll change; somehow.ldquo;Till then; if people knew what it is;ldquo;that would be enough.ldquo;How the loss becomes the reason;ldquo;and how the reasonrsquo;s an abuse of love.rdquo;0 of 1 people found the following review helpful. Five StarsBy Gail ChristieSad and engaging. Reality at its worst.0 of 0 people found the following review helpful. Five StarsBy CustomerBeautifully read.
