Media relations are a vital tool for helping property companies build shareholder value through stronger brands; develop reputations that drive a flow of new work; and help sell and let properties faster and at a fraction of the cost of other marketing techniques; but such relationships need to be managed properly. This practical and comprehensive book ndash; peppered with real case studies and observations from numerous people within the property industry ndash; aims to demystify lsquo;the black art of PRrsquo;. Some of the topics covered include:the strategic aims and benefits of good media relationspromoting good media relations practice throughout your organizationan overview of property opportunities across the UK mediaunderstanding journalists and what they wantdos and donts of working with the mediadeveloping a media relations planthe costs of media relations programmes.Written by an award winning property journalist and a marketing consultant with more than forty years experience between them; this book is a must read for all property professionals looking to make the most out of the media.
#4466745 in eBooks 2014-02-24 2014-02-24File Name: B00IMBHRW8
Review
2 of 4 people found the following review helpful. Tredegar Iron Works fit the bill... I ...By R. QuinnTredegar Iron Works fit the bill...I actually spoke to the autho ras I am doing some research on the iron works myself in a different area of interest.2 of 2 people found the following review helpful. The Forge of the ConfederacyBy James D. CrabtreeMadisons book is well-written and looks at the iron works as a whole; from its early establishment to its final shut down in the 20th century. It is very readable and entertaining. If there is a fault in the book I would say that it lies in the fact that the book really does not look much at the role the iron works played during the Civil War; during which it provided the only steady supply of armaments and other military material that the Confederacy could really count on. That is not to say that Mr. Madison ignores the role of Tredegar during the war... not at all. Madison spends much time on the management of the works; the labor issues involved; and the tragic explosion which killed so many young girls trying to work on percussion caps and raw materials. However; I just felt like there was more to the topic than what is in this book.Illustrated with photos and drawings.
