Landscape and branding explores the way landscape is conceptualised; conceived; represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts; narratives; images; and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding; a powerful marketing and management practice; increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded; experiential and market-friendly place identities which are consistently communicated across various media; including physical space. How does this implicate or transform notions of place; nature; landscape experience; and the qualitative value of landscape itself? How does this affect the role of landscape architecture?To answer these questions; place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015; including a branding strategy for the region; media campaigns; television; cinema; and several landscape architectural works in the public and private domain are comparatively analysed; focusing on the discourse; conventions and values informing their production; and the landscape narratives they convey.
2015-02-23 2015-02-23File Name: B0163RP8VY
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