In the wake of its early twentieth-century civil wars; Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexicorsquo;s arrival in the developed world. In Spectacular Mexico; Luis M. Castantilde;eda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nationrsquo;s capital into becoming the powerful megacity we know today. Not only the first Latin American country to host the Olympics; but also the first Spanish-speaking country; Mexicorsquo;s architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway; Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Feacute;lix Candela; Pedro Ramiacute;rez Vaacute;zquez; Ricardo Legorreta; and graphic designer Lance Wyman; Castantilde;eda illustrates the use of architecture and design as instruments of propaganda and nation branding. Forming a kind of ldquo;image economy;rdquo; Mexicorsquo;s architectural projects and artifacts were at the heart of the nationrsquo;s economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexicorsquo;s history; Spectacular Mexico positions architecture as central to the negotiation of social; economic; and political relations.
#1594278 in eBooks 2014-12-05 2014-12-05File Name: B00RQXS0N8
Review
0 of 0 people found the following review helpful. Paul Thomas Anderson unchainedBy Carlos M. Sandoval LopezEl primer libro sobre el trabajo del ambicioso y genial director P.T. Anderson; es un buen comienzo para revisar la obra del autor de Boogie Nights y Magnolia. Vale mucho la pena.