En el campo de la cultura; se dice que los que hacen no reflexionan y los que reflexionan no hacen. Esta disociacioacute;n entre los responsables de la gestioacute;n cultural y los acadeacute;micos se convierte en un obstaacute;culo para que la cultura funcione no soacute;lo como un espacio de trabajo; sino tambieacute;n de intervencioacute;n y compromiso social. En esa aacute;rea cada vez maacute;s afianzada; no se pueden elaborar poliacute;ticas sin saber a quieacute;nes afecta la exclusioacute;n social y quieacute;nes se movilizan para desafiarla; queacute; cambios se han operado en el mundo actual; en las instituciones y en las distintas tramas de poder en la sociedad.iquest;Coacute;mo proponer poliacute;ticas culturales transformadoras; que contemplen los diversos espacios de constitucioacute;n de los sujetos; desde la calle y la televisioacute;n hasta los libros y el mundo digital? iquest;Coacute;mo pensarlas desde los aportes del pensamiento criacute;tico y los estudios culturales? iquest;Coacute;mo construir un proyecto democratizador e integrador; que se distancie del puro activismo tecnocraacute;tico? Este libro aborda estas preguntas con decisioacute;n poliacute;tica. Escrito con una prosa clara y de faacute;cil acceso; propone que la cultura se involucre transversalmente en las poliacute;ticas laborales; de vivienda; seguridad o salud; dado que de ellas dependen aspectos tan cruciales como la calidad de vida; la generacioacute;n de una mayor libertad individual y la disponibilidad de tiempo libre. Y debate largamente con un intelectual de la talla de Mario Vargas Llosa; para esclarecer los viacute;nculos entre cultura; mercado e industrias del entretenimiento.Pensado como un puente entre la academia y la gestioacute;n; Desculturizar la cultura es una herramienta fundamental para que profesionales; teacute;cnicos; artistas; activistas e investigadores articulen esfuerzos y talentos y logren; finalmente; que las poliacute;ticas culturales impulsen procesos de transformacioacute;n social en la vida cotidiana.
#742614 in eBooks 2014-06-19 2014-06-19File Name: B00MWWGNFA
Review
2 of 2 people found the following review helpful. Not just for soccer fansBy codyfunkI was expecting a tightly focused work addressing soccer stadiums in Brazil. While it was certainly that; it was so much more. Id recommend this read for anyone headed down to Rio or B.A.; soccer ultimately defines the culture there; so to say this is a book simply about soccer stadiums would be missing the point. Its a book about the culture; evolution; and broader global acceptance of Brazil itself; so entwined with the beautiful game that the two cannot be separated. Dr. Gaffneys captured the essence of this on all fronts; throwing some welcome curveballs and a nicely-original writing style into the mix as well; while also speaking to the casual observer who may simply want a reading companion on their travels. I would give any thoughtful acquaintance (regardless of their interest in soccer) traveling that direction this book; nearly labeling it armchair travel; but with the huge caveat that it will provide much more than that.3 of 3 people found the following review helpful. Entertaining; relevant; and educationalBy A.F.This book is very simply eye opening. It completely changed the way I now look at stadiums and sporting events. I have always been interested in urban population patterns but had never considered the significance of sports. Gaffney shows first how important sports can be to defining a people and how the stadium becomes the mechanism through which this happens. He goes onto examine the rituals that take place in these "temples" in a way I had never considered. He uses various famous stadiums to make his point; but readers cant help but apply his principles and ideas to every event they go to for the rest of their lives. Best of all; its entertaining to read. A must buy.2 of 2 people found the following review helpful. absolutely brilliant!By Maria B.Since we have all been to stadiums but have never thought much about them; this book fills an important gap in our collective consciousness about the mundane world we inhabit. Gaffney provides a great introduction to the long trajectory of stadiums in human cultures before explaining the historical; political; cultural; and geographic trajectories of stadiums and their crazy manifestations in South America. Even though it is focused on two cities in Brazil and Argentina; what he talks about is easily applicable to any stadium; anytime; anywhere. A must read for the casual and dedicated sports fan; or for those who want some more insight into an underexamined element of global culture.
