Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia; General Mills; Target; and more; this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate; youll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually; The Physics of Brand is your new textbook on brand theory.
2013-08-08 2013-08-08File Name: B01FYA4HDQ
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