As the Great Depression started in 1929; several dozen creative individuals from a variety of artistic fields; including theatre; advertising; graphics; fashion and furniture design; pioneered a new profession. Responding to unprecedented public and industry demand for new styles; these artists entered the industrial world during what was called the ldquo;Machine Age;rdquo; to introduce ldquo;modern designrdquo; to the external appearance and form of mass-produced; functional; mechanical consumer products formerly not considered art. The popular designs by these ldquo;machine designersrdquo; increased sales and profits dramatically for manufacturers; which helped the economy to recover; established a new profession; industrial design; and within a decade; changed American products from mechanical monstrosities into sleek; modern forms expressive of the future. This book is about those industrial designers and how they founded; developed; educated and organized todayrsquo;s profession of more than 50;000 practitioners.
#1594170 in eBooks 2014-07-21 2014-07-21File Name: B00M1ZC87U
Review
6 of 6 people found the following review helpful. Good ReadBy XV CorpsThis is a fun read. Sometimes it almost seems that Weber is too close to his subjects. The praise he covers the Bauhauslers with is a little over the top but this is a great introduction to what the Bauhaus was and was about. It could have done with more colored illustrations. In some cases; Weber describes an object or painting but with no illustration of the piece it is somewhat hard to follow. Surely; since he talks a lot about J. Albers "Homage to the Square"; that there would at least be an example of one in the book. Overall; a good read.0 of 0 people found the following review helpful. An easy readBy C. CawleyA well written and entertaining book about Bauhaus and its people. I have appreciated furniture and the utilitarian items associated with Bauhaus but knew nothing about its artists. A couple of the artists are among my favorites. For me it is a great starting point to learn more about this design school.0 of 0 people found the following review helpful. The six Masters of the BauhausBy Viviane MinerFabulous Book ... I was looking fir it everywhere ... It even showed up in like new condition ... Thanks Much
