This book explores the politics of place marketing and the process of lsquo;urban reinventionrsquo; in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes; changes in urban governance and physical transformation of the city following the Fall of the Wall; the lsquo;newrsquo; Berlin was not only being built physically; but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the lsquo;new Berlinrsquo; to potential investors; tourists; Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change; which were produced over two decades. In the 1990s three key sites were turned into icons of the lsquo;new Berlinrsquo;: the new Postdamer Platz; the new government quarter; and the redeveloped historical core of the Friedrichstadt. Eventually; the entire inner city was lsquo;stagedrsquo; through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative; as urban leaders sought to promote the lsquo;creative cityrsquo;. By combining urban political economy and cultural approaches from the disciplines of urban politics; geography; sociology and planning; the book contributes to a better understanding of the interplay between the symbolic lsquo;politics of representationrsquo; through place marketing and the politics of urban development and place making in contemporary urban governance.
#2245958 in eBooks 2011-05-15 2011-05-15File Name: B007IQ694K
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