Berkeleyrsquo;s 1930s and early 1940s New Deal structures and projects left a lasting legacy of utilitarian and beautiful infrastructure. These public buildings; schools; parks; and artworks helped shape the city and thus the lives of its residents; it is hard to imagine Berkeley without them. The artists and architects of these projects mention several themes: working for the community; responsibility; the importance of government support; collaboration; and creating a cultural renaissance. These New Deal projects; however; can be called ldquo;hidden historyrdquo; because their legacies have been mostly ignored and forgotten. Comprehending the impact of the New Deal on one American city is only possible when viewed as a whole. Berkeley might have gotten a little more or a little less New Deal funding than other towns; but this time it wasnrsquo;t ldquo;Bezerkeleyrdquo; but very much typical and mainstream. More than history; this book shows the periodrsquo;s relevance to todayrsquo;s social; political; and economic realities. The times may again call for comprehensive public policy that reaches Main Street.
#1370892 in eBooks 2014-10-13 2014-10-13File Name: B00PCTMKES
Review
3 of 3 people found the following review helpful. Seems good; avoid kindle versionBy AddictI only read about 1/4 of this book and found it interesting; however the kindle version was almost unreadable. I really hate how the kindle fire versions present photos in books like this. Im almost to the point of only buying print copies of design books :(.0 of 0 people found the following review helpful. Brilliant. Exactly what Ive been thinking about lately; but so artfully articulated.By Marie PoulinLoved this book. It helped me better understand/articulate my own value as a designer. If youre a designer looking to create more value for your clients; definitely pick up this book. Easy to read; tons of great insight. I found myself highlighting something on nearly every page.5 of 7 people found the following review helpful. An Excellent Addition to any Designers - or Clients - LibraryBy Randall S. DeutschYou dont need to be a graphic designer to benefit from the best practices espoused in this magnificent new book. A must-have for designers; those in design management and anyone who works with designers.Based on over 100 interviews with designers; researchers and educators; The Strategic Designer by David Holston provides an overview of the design process and designers best practices.The Strategic Designer: Tools and techniques for managing the design process; published by F+W Media and HOW Design; is billed as a Strategic Graphic Design Thinking book.Despite this categorization; the subject matter transcends graphic design and can be universally applied to any of the design trades and professions including product and environmental design.The book description will sound familiar to anyone working in architecture and related design professions:As designers look for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems; they are seeing that they must not only be experts in form; but must also have the ability to collaborate; to design in context and be accountable through measurement.By adopting a process that considers collaboration; context and accountability; designers move from makers of things to strategists.The book focuses on the designers workflow; ideation techniques; client relationships and methods for measuring the success of their projects.An excellent foreward by Shawn M McKinney gets things off to a fast start - which; alone; is worth the investment in the book.Each chapter covers a specific design phase emphasis; providing a practical step-by-step approach; complete with tools and techniques.The Conceptual Economy - where those who have the ability to collaborate and manage the increasing complexity of design will have greater opportunitiesOverview of the Design Process - a process rife with opportunities for misinformation; dead ends; and divergent tracks; as well as amazing outcomesThe Value of Process - the benefits of having a well-defined design processThe Collaborative Designer - emphasizing co-creation; communication; mutual benefit; respect and trust in a strong client-designer relationship. This is a particularly rich chapter; addressing and answering such questions as: What makes a Good designer? What Makes a Good Client? and Clients to Avoid. Theres a wonderful sidebar on: Seven Principles for Managing Creative Tension.Empathic Design - explaining how research provides a path and imperative for moving forwardUnderstanding the Business - includes a breakdown of basic strategy techniques and an explanation of the purpose of business analysis as understanding and defining goals of the clientDesigning with the End User in Mind - with an emphasis on facilitating and moderating participatory and collaborative work sessions. The Designing for People chapter focuses on research as a valuable tool for gaining insight into the organizational needs of clients and their prospective audiences.Managing Ideas - especially when ideating with others in a participatory or collaborative setting; relying heavily on the experiences and knowledge of people involved.Making Strategy Visible - how the designer takes an empathic approach to design that connects business goals with user needs.Design Accountability - asking: Why is design hard to measure? And answering by sharing significant research findings and metrics. Salient quote: "The price for a seat at the decision-making table is accountability."Planning in a Turbulent Environment - the days of using a linear design process are over. Strategic designers face increasingly wicked problems. A helpful framework offered by project management.Refining Your Process - so it can provide a common understanding for "how things get done" mitigating wasted efforts while creating value for the client and user alike.Holstons text anticipates your questions and concerns and places each topic in a larger context. He is clearly in control of his subject.Holston places the book and subject squarely in Dan Pinks Conceptual Economy; a term describing the contribution of creativity; innovation; and design skills to economic competitiveness; especially in the global context.In his book A Whole New Mind; Daniel Pink explains how the economy is now moving from the information age to the conceptual age.Later in The Strategic Designer; Rotman School of Management dean Roger L Martin says that the world is moving from the Information Economy to a Design Economy. A small distinction; but one that unnecessarily complicates matters. I would look to a book such as this to clarify the playing field; at the very least to acknowledge that the labeling of epochs and phraseology are still a work-in-progress.The books strength is not in creating new knowledge - but in repackaging what is largely already known; experientially by every designer - in an easy to carry tome.In this sense; the book is not a product of the Conceptual Age; but instead is a well-designed; convenient and accessible agglomeration; aggregating both explicit and; perhaps the greater achievement here; tacit knowledge on the subject.The design world is a much better place for having this book at its disposal.Conclusion: The Strategic Designer is a must-have book for designers; those who manage design projects and those who work with designers in a collaborative setting.
