Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s; including influential avant-garde ideas of futurism; constructivism; and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style; modernism; and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility; social responsibility; and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text; providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer; Lszlo Moholy-Nagy; Karl Gerstner; Katherine McCoy; Michael Rock; Lev Manovich; Ellen Lupton; and Lorraine Wild. Additional features include a timeline; glossary; and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history; theory; and contemporary issues; Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
#2174416 in eBooks 2005-11-15 2005-11-15File Name: B009OYZ4YA
Review
2 of 3 people found the following review helpful. Quick readBy Kindle CustomerI wanted to get a book to teach me the basics. This did the trick and was an easy read. Overall it does what I expected. I could use more techncical details. but that is for the engineer in me.6 of 7 people found the following review helpful. Beginners: Start hereBy Tom Streeter asks us to rate books by stars. but when I read a book about webcasting -- especially when it purports to be a guide for beginners -- I use the "Yeahbut" scale. As in the number of times I scream "Yeah. but..." when the author(s) make some simplistic statement about a complicated issue.Im happy to report that the "Yeahbut" issue really never came up with this book. Scattered throughout the chapters are sidebars -- some labled "Alerts." some "Authors Tips." and others "Inside the Industry" -- that do a nice job of expanding on issues raised in the main text. Overall. the authors do a fine balancing act between being too simplistic and overloading the reader with detail.Disclosure: Part of my job is producing webcasts. and until recently was in an academic setting where I also taught classes on the subject. I am acquainted with both authors through professional meetings and their other writings. That being said. I have no hesitation in strongly recommending this book.Whats unique about the structure of this book is that it covers both technical and business issues equally well. Its straightforward in its approach to technical matters -- lots of screenshots to illustrate settings and controls -- but it also lays out some essential considerations that are all-too-often overlooked by the beginner. Does this webcast really have to be live? What can I reasonably expect from an audience in terms of its connectivity? Can we handle this ourselves. or do we need to outsource this? Can we afford the bandwidth to do this? Folks just starting out seldom realize that getting a computer to spew out video and audio packets over the Internet is darn near the easiest thing in the world to do. Having content worth seeing. well. thats the hard part.One of the challenges of writing about webcasting is that the subjects a moving target. Examples in the book are heavily weighted toward RealNetworks and Microsofts Windows Media. Quicktime is covered with respect to embedding the player in web pages and creating metafiles. but is generally sold short as a streaming platform. Likewise. Flash is largely dismissed. Both decisions were reasonable at the time the book was written and released. QuickTime Broadcaster wasnt the product it is now with its use of the H.264 codec. and Flash 8 was still some months away. Id expect a second edition to use more examples from each of these. but the real meat of this book -- the business. video and audio production. budget and personnel considerations -- are really quite independent of the particular streaming architecture one happens to use. And. for all the hype surrounding Flash here in the Spring of 2006. Windows Media and Real are still the industry heavyweights.There are other good books about the technical side of webcasting -- Damien Stolarzs "Mastering Internet Video : A Guide to Streaming and On-Demand Video" comes to mind as a non-Steve-Mack-authored example -- but Steve Mack and Dan Rayburn have written a unique book: a comprehensive survey of an often misunderstood topic that is both clear and immediately useful in a practical way. If youre new to webcasting. make this book one of your first purchases.0 of 0 people found the following review helpful. fast shipping.By Afralove it . Great looking product. beautifully crafted. Very sharp. good weight. incredible price! i will purchase it from you next time. a present . good.
