Austinrsquo;s famed South by Southwest is far more than a festival celebrating indie music. Itrsquo;s also a big networking party that sparks the imagination of hip; creative types and galvanizes countless pilgrimages to the city. Festivals like SXSW are a lot of fun; but for city halls; media corporations; cultural institutions; and community groups; theyrsquo;re also a vital part of a complex growth strategy. In Music/City; Jonathan R. Wynn immerses us in the world of festivals; giving readers a unique perspective on contemporary urban and cultural life.Wynn tracks the history of festivals in Newport; Nashville; and Austin; taking readers on-site to consider different festival agendas and styles of organization. Itrsquo;s all here: from the musician looking to build her career to the mayor who wants to exploit a local cultural scene; from a residentrsquo;s frustration over corporate branding of his city to the music executive hoping to sell records. Music/City offers a sharp perspective on cities and cultural institutions in action and analyzes how governments mobilize massive organizational resources to become promotional machines. Wynnrsquo;s analysis culminates with an impassioned argument for temporary events; claiming that when done right; temporary occasions like festivals can serve as responsive; flexible; and adaptable products attuned to local places and communities.
#544672 in eBooks 2015-11-10 2015-11-10File Name: B017UA62RW
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