Dont let your creative ideas get picked apart and put down!If youre like most creative people; chances are high that youve had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves; the fact is that the better and bolder the idea; the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. Youll find tips from designers; writers; marketers and other creative professionals; along with meaty advice from selling and branding gurus. In no time; youll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in."Designers have a little known secret: Designing something is the easy part; getting others; specifically clients; to embrace that design is the real hard part. Harrison has put together dozens of tips that; if applied correctly; independently or in unison; will help you get those great design ideas approved."mdash;Armin Vit and Bryony Gomez-Palacio; authors of Graphic Design; Referenced
#1342697 in eBooks 2010-03-01 2010-03-01File Name: B005GJM2H4
Review
14 of 14 people found the following review helpful. Not-so-good for beginnersBy *DarIa*The book is amazing and includes some great tips on how-to...Illustrations are very pretty. the author is obviously talented...but thats about it for the good part...If you are a beginner or do not have a background in arts you probably wont find that book very useful.The author expects you to have the advanced drawing and painting skills. thats why he does not explain the details of line weight. texture making. color choosing (etc. you continue it:).The other thing I did not like about the book is that the author uses the most advanced technology to create digital illustrations. I found myself struggling with applying his tips for using the tablet to my decent bamboo. He used and explained how to use the intuos cintiq which (unless you are a professional illustrator) you probably dont have (and you probably dont need it if digital drawing is just a hobby for you (costs about $2000)).Anyways. great book for inspiration. and good tips for artists. although. beginners wont find the book that useful.Apologize for any mistakes:)1 of 1 people found the following review helpful. GREAT book!! HIGHLY recommend!!!By jsiewertbeing a long time artist myself. I found this book not only chock full of great instruction and amazing art. but an irreplaceable source of inspiration!!. I bought this on a whim and am now actively seeking out Mr. Butkuss other works. This book is now a permanent fixture in my library. Mikes approach to art was very refreshing and also inspired me to use my tablet alot more!! I strongly suggest this book for all levels of artists!!How to Draw Zombies: Discover the secrets to drawing. painting. and illustrating the undead (Fantasy Underground)1 of 1 people found the following review helpful. THIS WAS THE BIGGEST HIT CRAFT BOOK !By Cindi HeinMy friends grandson loved this book most of all... he got this from me and he disappeared into this book until he had made and colored and cut out and done every activity in it... it took him a great while too. He was into this and not into watching junk TV and my girlfriend was so happy watching him focus and work at something he liked with such consentration and enjoyment. He had fun. and it got an A+ from him !