Designing the Olympics claims that the Olympic Games provide opportunities to reflect on the relationship between design; national identity; and citizenship. The "Olympic design milieu" fans out from the construction of the Olympic city and the creation of emblems; mascots; and ceremonies; to the consumption; interpretation; and appropriation of Olympic artifacts from their conception to their afterlife. Besides products that try to achieve consensus and induce civic pride; the "Olympic design milieu" also includes processes that oppose the Olympics and their enforcement.The book examines the graphic design program for Tokyo 1964; architecture and urban plans for Athens 2004; brand design for London 2012; and practices of subversive appropriation and sociotechnical action in counter-Olympic movements since the 1960s. It explores how the Olympics shape the physical; legal and emotional contours of a host nation and its position in the world; how the Games are contested by a broader social spectrum within and beyond the nation; and how; throughout these encounters; design plays a crucial role. Recognizing the presence of multiple actors; the book investigates the potential of design in promoting equitable political participation in the Olympic context.
2014-06-28 2014-06-28File Name: B01E54DKAI
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