An entertainment and tech insidermdash;YouTubersquo;s chief business officermdash;delivers the first detailed account of the rise of YouTube; the creative minds who have capitalized on it to become pop culture stars; and how streaming video is revolutionizing the media world.In the past ten years; the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film; radio; and television did; more than six decades earlier. Streampunks is a firsthand account of this upstart company; examining how it evolved and where it will take us next.Sharing behind-the-scenes stories of YouTubersquo;s most influential starsmdash;Streampunks like Tyler Oakley; Lilly Singh; and Casey Neistatmdash;and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith; Robert Kyncl uses his experiences at three of the most innovative media companies; HBO; Netflix; and YouTube; to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan; Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing; while giving aspiring Streampunks some necessary advice to launch their own new media careers.Kyncl persuasively argues that; despite concerns about technology impoverishing artists or undermining artistic quality; the new media revolution is actually fueling a creative boom and leading to more compelling; diverse; and immersive content. Enlightening; surprising; and thoroughly entertaining; Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.
#2647961 in eBooks 2016-10-27 2016-10-27File Name: B01LXDXX29
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