Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.? With ever finer dividing lines between form and content; product and service; participation and consumption; the distinctions between sectors are increasingly blurred; while new; convergent models emerge. Reflecting this fluid context; this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies; interviews; and observations with creative managers; it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets; and how new user/consumer cultures are applied; it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars; advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
#3749262 in eBooks 2016-02-29 2016-02-29File Name: B01CDOSTVC
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