Egrave; lrsquo;incredibile avventura di un ragazzo; Luca; dallrsquo;etagrave; non meglio precisata; lasciata quindi alla fantasia del lettore; dotato di mente razionale ed intuitiva; caparbio; attento; curioso ed aperto al mondo che lo circonda. Appassionato estimatore dellrsquo;antico Egitto; affascinato dalla profonda cultura di quel popolo e rapito da quellrsquo;aura di mistero e spiritualitagrave; che lo contraddistingue; una notte; come per magia; diventeragrave; il principale artefice di una fantastica storia che in un crescendo di complessitagrave; e di misteri lo porteragrave; con lrsquo;aiuto; gli insegnamenti e la saggezza di suo padre e del professor Salieacute;r; ad acquisire una sempre piugrave; profonda consapevolezza delle proprie capacitagrave; al punto che in piugrave; occasioni il suo contributo saragrave; determinante per indirizzare le ricerche verso la corretta soluzione di un complesso enigma.Il racconto; ambientato in Egitto tra Il Cairo e Tell el Amarna; si sviluppa con gli schemi classici di una ldquo;caccia al tesorordquo; articolata perograve; sia nello spazio che nel tempo e narra la ricerca di una favolosa ricchezza dal valore inestimabile; in grado anche di rendere immortale il popolo egiziano.
2015-01-17 2015-01-17File Name: B00SDVHC7C
Review
1 of 2 people found the following review helpful. Five StarsBy J. CheungGreat!8 of 8 people found the following review helpful. The Soundtrack to SalesBy Rob HardyI often have a tune running in my head; an "earworm" that may be playing in my mind for a while before I even tune in and listen to the music. (I find this such an interesting occurrence - its an example of how I am not in charge of what goes on even inside my own cranium.) I usually dont mind this; the music will be a Bach cantata or a Gershwin tune; and those are not such a bad interior soundtrack. But every so often; against my will; whatever entity is pushing my cerebrums jukebox buttons will pick a commercial jingle. Since I dont watch much commercial television these days; the inner DJ has to reach way back; not long ago I was hearing "Things go better with Coca-Cola;" which was from over forty years ago. (I am worried now that mentioning it here will bring on a reprise.) Those advertising songwriters surely knew what they were doing. And they still do; although the role of music in commercials has changed a lot since those jingle days. Thats part of the message of _The Sounds of Capitalism: Advertising; Music; and the Conquest of Culture_ (University of Chicago Press) by ethnomusicologist Timothy Taylor. While it is an academic work; with about a quarter of its pages devoted to footnotes and bibliography; Taylor has a jolly subject; and there are many surprises and funny events recounted here. There is; too; a distressing analysis that shows that advertising and popular music have merged so that it is hard to tell them apart.The first real jingle seems to have been a heavy ditty from 1926 by the Wheaties Quartet ("Theyre crispy; and crunchy; the whole year through / The kiddies never tire of them and neither will you.") There were others; but the first jingle to have a life of its own (they didnt say "go viral" back then) was the "Pepsi-Cola Hits the Spot" campaign of 1939. ("Pepsi-Cola hits the spot; / Twelve full ounces; thats a lot...") The Chiquita Banana Song came out in 1944; and was so durable that it was last modernized in 1999. In the fifties; jingles were harnessed for the sort of consumerism that was supposed to show those commies how good we have it over here; and many of the tunes were marches; like the music for the 1953 Gillette ad "To Look Sharp"; also known as the "Look Sharp March" ("To look sharp; every time you shave / To feel sharp; make your beard behave; / Just be sharp. Use Gillette Blue Blades / For the quickest slickest shave of all.") Fashions change in advertising; and by the 1980s; jingles were seen as too hard-sell and obvious. Rock and pop songs were thought to be purer and more authentic; and so what could advertisers do but make them impure and inauthentic? That there were baby-boomers who would respond to the tugs of the heart from nostalgic songs was realized in 1984 by Ford; which put seventeen classic rock hits into advertisements for Lincoln-Mercury. It was known as the "_Big Chill_ Campaign;" from the movie with the same boomer theme. A creative director at the agency that made the commercials said; "The music... recalls their adolescence; the most exciting time of their life and it transfers some of those good feelings to Lincoln-Mercury." MTV sparked a language of fast pace and quick cuts; not only did video directors shoot commercials; the MTV videos might well be considered commercials themselves. Volkswagen concentrated on rock in its ads so much that it sold a CD; _Street Mix: Music from Volkswagen Commercials_; and you could hear the music on an online radio station at its website. One job title at agencies might be "Trend Analyst;" and one firm recruits 3000 people "between the ages of eight and twenty-four to investigate what is cool and trendy." CD manufacturers affix stickers to CDs saying; "As heard on the ______ commercial."Its easy to get cynical looking at such blatant manipulation; but manipulation is the point. Remember what Lily Tomlin said; that without advertising; people would just wander the store aisles aimlessly; unable to act. The commercials described here sometimes didnt just influence our feelings toward a product; but influenced our feelings toward the whole world (remember "Id like to teach the world to sing"?) And best of all; _The Sounds of Capitalism_ has a website; where you can hear the commercials referred to in the text. It is a wonderful way of pairing print and internet; and I have listened to a lot of the ads there. Now someone tell me how to get "When you say Budweiser; youve said it all" out of my head.0 of 9 people found the following review helpful. question on this oneBy sandiegomoeDoes The Sounds of Captialism: Advertising; Music and the Conquest of Culture Kindle edition include actual audio of the jingles and advertisements? I think it would be very frustrating to read this book without audio accompaniment (sp?).
