In the mid-1920s a physiologist; a glass chemist; and a zoo embarked on a project which promised to turn buildings into medical instruments. The advanced chemistry of "Vita" Glass mobilised theories of light and medicine; health practices and glassmaking technology to compress an entire epoch’s hopes for a healthy life into a glass sheet – yet it did so invisibly. To communicate its advantage; Pilkington Bros. spared no expense as they launched the most costly and sophisticated marketing campaign in their history. Engineering need for "Vita" Glass employed leading-edge market research; evocative photography and vanguard techniques of advertising psychology; accompanied by the claim: "Let in the Health Rays of Daylight Permanently through "Vita" Glass Windows." This is the story of how; despite the best efforts of two glass companies; the leading marketing firm of the day; and the opinions of leading medical minds; "Vita" Glass failed. However; it epitomised an age of lightness and airiness; sleeping porches; flat roofs and ribbon windows. Moreover; through its remarkable print advertising; it strove to shape the ideal relationship between our buildings and our bodies.
#3534864 in eBooks 2016-02-10 2016-02-10File Name: B01BN3TXIC
Review
2 of 2 people found the following review helpful. So much I didnt know!By C. HarperEven though I grew up on and around Tybee Island; went to elementary school there in the 70s; and walked the abandoned railroad tracks out to Ft. Pulaski; there was so much that I had never heard about its history. I remember asking about the railroad tracks in the 70s and not a single adult could tell me anything about their history; nor about the history of Ft. Screven. Im so glad that someone took the time to research this information and encapsulate it in a book; otherwise; it would have simply been lost to time.Particularly for anyone that has ever lived on or around Tybee Island; but for that matter anyone that vacations there will find this book fascinating as well. I had never even considered what the word "Tybee" meant; until I picked up this book. Well worth the read for history buffs. I gave this book 5 stars for the sheer effort the author put into documenting Tybees lost history.0 of 0 people found the following review helpful. A Fabulous History of the Resort of the SoutheastBy CustomerMr. Ciucevich provides a colorful; insightful; and detailed history of the wonderful resort that was and is Tybee Island. He writes in a very easy-to-read style as he presents interesting facts of the birth and development of the area. He is no doubt as expert of the area; as well as a dedicated researcher. Anyone interested in the history of the southeast; coastal area of Georgia must read this book.0 of 0 people found the following review helpful. Five StarsBy jean blalockGood read before visiting Tybee in person!
