This innovative study considers one of the most important art and design movements of the 20th century; the Bauhaus; in conjunction with current research in public relations and organizational communication; elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics; society; industry; and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer; the directors; and other persons in charge; the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders; intellectuals and other artists; current and prospective students; and the general public. To achieve this goal; the Bauhaus anticipated many instruments of modern public relations and corporate communications; including press releases; staging of events; media publications; community building; lobbying; and the creation of nationwide public presence. Rouml;ssler argues that as an organization; the Bauhaus cultivated corporate behavior and; most prominently; a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day; while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhausrsquo; corporate identity and a close examination of the respective directorsrsquo; roles for internal and external communication; this book visits exhibitions; events; and the media attention they evoked in newspapers and contemporary periodicals; along with media products designed at the Bauhaus such as magazines; books; and bank notes.
#2262150 in eBooks 2014-02-03 2014-02-03File Name: B00HR8OGB2
Review
1 of 1 people found the following review helpful. Fascinating read about a great composerBy Mark PayneI read this fascinating book in 2 days. I have been interested in the wonderful Baroque composer Johann Adolf Hasse since first hearing one of his operas (Cajo Fabriccio) in a concert performance in London 5 or 6 years ago. I could not believe that such a masterpiece could have been written by a composer of whom I and many others had never heard. I discovered that Hasse was one of the best known opera composers of the 18th century; who ran the best orchestra in Europe in Dresden for 30 years. The author David Wilson fell in love with Hasses music in the same way by conducting his choir in a Hasse Miserere decades ago. At that time it was widely believed that Hasses music was lost. This book tells the story of the authors fascinating trips to Vienna and Dresden; then under communist occupation; and his discovery of many sacred works by Hasse. Later he took his choir to Dresden to perform a Hasse work to great acclaim. The book is well written and engaging; and a fascinating reminder of why we do not want to return to the days of the cold war and communism; and why freedom of movement and speech and study is so important. It is also very informative about Hasse and contains a chapter with an excellent brief biography of the divine Saxon (as the Italians called Hasse at the time). I believe this is the only biography of the composer in English at this time (apart from Grove I guess). David Wilson does not touch much on the operas as he was focusing on the sacred music; but the good news is that virtually all of Hasses operas survive and the manuscripts are I believe in Milan. There are 60-80. I hope this splendid book will contribute to the growing awareness of this brilliant composer; who thoroughly deserves to come back to life. No one listened to or performed Handels operas for 250 years or so; and today they are a staple of enlightened opera houses. The same could and should happen to Hasses. As David Wilsons book makes clear; his sacred music is in a different; more restrained and classical style yet equally beautiful melodically and harmonically. It also deserves to be much better known and more frequently performed.0 of 0 people found the following review helpful. yet his beautiful music had been destroyed or lostBy CustomerThe Dresden Manuscripts by David Wilson tells of the hunt for lost musical manuscripts that requires a very tense trip to communist; Russian occupied East Germany. It tells of coping with unhelpful and even revengeful bureaucracies both in East Germany and back home. And this exciting suspense is a memoir by a music professor; how improbable is that?Here is the question that sends Wilson on his adventure of rediscovery. How could evidence of JohannAdolf Hasse; a European rock star for 40 years; disappear? In the 1700s; Hasse was as famous as Bach; Handel and Haydn; yet his beautiful music had been destroyed or lost.Because of Wilsonrsquo;s adventure; Hassersquo;s music is now heard more often. We are lucky to have this short memoir to give us the back story; both of Hasse and his rediscovery. For readers who may be worried about too much tension; I donrsquo;t think it will spoil your experience to know that you will meet many remarkable people on both sides of the Iron Curtain without whom Wilsonrsquo;s search would have failed. You will love this book.5 of 6 people found the following review helpful. An American musicologist works behind the Iron Curtain in the 1970sBy Beverly WilcoxWritten by a choral conductor about doing research while he was a grad student; he eventually became a professor at the University of Southern California. The information on Johann Adolf Hasse is not very detailed; but the insight into his musical style is; since Dr. Wilson has a performers perspective and has been deeply engaged in this long-forgotten music. The great value of this book is that it is a first-person account of an American graduate student going musicology research at a major research library behind the Iron Curtain during the Cold War. His detailed account of how he established contacts who helped him find the missing manuscripts is valuable to both DMA and Ph.D candidates; as the scholarly procedures he used are still in place in most large institutions in Europe today. The writing style is a bit over the top; and the copy-editing abysmal; with mistakes on nearly half the pages; but that does not detract much from the value of the book.
