As a result of changes in technology and the economy; every successful photography career today is unique; and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed while offering step-by-step instructions for building a career tailored to onersquo;s own talents; interests; and business style in todayrsquo;s market. An overview of developments in the industry covers the new visual needs created by the economy; the changing definition of what it means to be a photographer; the shifting distribution of clients; the role of technology; and the role of copyright; licensing; compensation; and contracts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan; marketing; and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography; to give readers an idea of the many directions a career today can take.
#498101 in eBooks 2012-11-06 2012-11-06File Name: B009R4KQJU
Review
3 of 3 people found the following review helpful. Great Book with Lots of Step-by-Step Hair and Makeup Guides!By Kristin B.Ever since I learned who Lauren Conrad is. Ive been a fan of her beautiful. blonde beach waves and stylish makeup. Even though Im in my mid-30s and couldve learned some of the beauty tips discussed in Lauren Conrad Beauty. I never really did because I just did my hair and makeup the way I thought I should without giving it too much thought. Along with that. I always loved the idea of achieving a similar hairstyle to one I saw her sport on The Hills but never quite knew how to make it look right so I gave up. Finally. I decided to break down and purchase this book because I am becoming more interested in learning how to do my hair and makeup so I feel great about how I look. Plus its fun to experiment with different styles!Beauty is divided into two parts: Prep and Play. Prep contains five chapters on topics such as skin and hair care. stress. and fitness. While I knew some of the information discussed within these pages. I also learned quite a few new tips on ways to make myself look and feel healthier. For instance. we all know stress is not good for us but I never knew just how much of an effect it can have on your face and hair (I suppose I need to work on lowering my stress levels which is not an easy feat while raising three-year-old twins!). Prep gives tips on finding the right hairstyle for your face shape. healthy ways to give yourself time to relax and de-stress. and getting exercise.Now for the fun part...Play! This section offers a lot of information on applying a number of types of makeup (foundation. bronzer. eyeliner. mascara. etc.). applying makeup for everyday as well as for party time. achieving your everyday hair style along with styling your hair when going out. and fun ways to give yourself a manicure. There are step-by-step guides on getting Laurens everyday waves as well as all kinds of stylish braids. including my favorite. the "Goddess Braid" which Lauren wears a number of times on The Hills. Personally. I love the step-by-step guides on how to do these hairstyles myself because its a lot of fun to see what I can do and having it laid out like this is much easier than trying to style it from memory.I am very happy I finally decided to purchase this book because there are so many tips I have yet to try and I am actually excited to see what kind of look I can achieve using this book! It seems as though the book is probably geared towards the teens/early-20s age group but I think women in other age groups would find the information in this book useful as well. I plan to use it for myself and save it for when my daughter gets older so she can learn about hair and makeup too. I purchased the hardcover edition which would make a great coffee table book. There are also a lot of pictures of the hairstyles and makeup application tips so its perfect for anyone to see the finished product. I enjoyed reading the anecdotes because it makes Lauren seem more real and easy to relate to her audience. I like that she doesnt name many (though there are some) specific brands of products since everyone has a different budget. Rather. she gives advice on the types of curling irons. makeup brushes. and shampoos so that we can go out and purchase something within our individual budgets. Overall. I feel this book is a great purchase if you. or someone you know. is a fan of Lauren Conrad and wants to learn more about her beauty tips. Please note. she also has a book called Lauren Conrad Style. which I have. but feel Beauty goes much more in-depth with hairstyles and makeup tips than Style does. which focuses more on clothing styles even though it gives some information about makeup. I definitely recommend this book to anyone who wants to learn tips from Lauren Conrad or is looking for new ways to change up your style!1 of 1 people found the following review helpful. Easy. Simple TipsBy heartshapedartsThis book was perfect for me. The hair and makeup tips are simple and easy. This was just what I was looking for. I never knew much about hair or make up and was looking for some simple examples of ways to spruce up my look a little. The beginning of the book is about feeling confident and beautiful with some fitness advice. Theres also a cute section with manicure ideas. If you already know a lot about styling hair or makeup. you probably wont get much out of this book. but it was perfect for me. However. if you already own her Style book. many of the tips are already in there so you probably dont need this. Im giving this five stars because it was exactly what I needed.1 of 1 people found the following review helpful. it is well organized and easy to understandBy stefaniWhile this book does include everything it advertises: makeup looks. hair dos. nail art. and explanation of what certain tools are for. the techniques taught are the very basic of them. This book is for the very beginners who are getting in makeup and hair. Everything on the book is something that you can find a video for in youtube. without having to read the book. However. it is well organized and easy to understand. so if you are a beginner it is a good choice for you. I recommend this book for beauty beginners and for those who are fans of Lauren Conrad and want to get her signature look.
