How to design great logos; step by step by step. * Lavishly illustrated with 750 color images * How-tos; case studies; and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined; from the initial client interview to brainstorming; from first presentation to delivery of the final standards manual. Through 750 color illustrations; classic logos are analyzed; and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space; balance; color; and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers; marketing and branding specialists; educators; and students everywhere need this definitive guide to creating great logos.
#412770 in eBooks 2010-05-13 2010-05-18File Name: B0036S4AMM
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1 of 1 people found the following review helpful. Must-ReadBy Lisa. Manila.Interesting. gossip-y. behind-the-scenes look at the workings of one of the most famous art dealers. As with any business. personal relationships are all. and if you have the charm and connections. the doors fly open.0 of 0 people found the following review helpful. she is a great art writerBy William T. McCueSame thing: she is a great art writer.0 of 0 people found the following review helpful. Four StarsBy David HodgeGreat deal
