NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiarys development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America." Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others; Travis Vogan shows how NFL Films has constructed a consistent; romanticized; and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent; beautiful; graceful; and heroic gridiron battles. Historically proven formulas for presentation--such as the dramatic voiceovers once provided by John Facendas baritone; the soaring scores of Sam Spences rousing background music; and the epic poetry found in Steve Sabols scripts--are still used today. From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks; NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. Vogan tells the larger story of the companys relationship with and vast influence on our cultures representations of sport; the expansion of sports television beyond live game broadcasts; and the emergence of cable television and Internet sports media. Keepers of the Flame: NFL Films and the Rise of Sports Media presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of professional football into the national obsession commonly known as Americas Game.
#4219282 in eBooks 2010-01-01 2010-01-01File Name: B00IJ365WC
Review
0 of 0 people found the following review helpful. Writing Workshop for Older AdultsBy Jennifer ClancyI was quite impressed with this book; introducing writing to a group of older adults can be quite challenging! We used the idea of writing a postcard after we studied about Alexander Calder. Almost of their fear was eliminated because the postcard looked so small compared to a large piece of white paper!0 of 0 people found the following review helpful. Five StarsBy daliaExcellent book a great guide teachers.