Choice Outstanding Academic Title 2014In what was a golden age of British advertising; the notion of the peacock male was a strong theme in fashion promotion; reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material; this pioneering study examines the production; circulation and consumption of print; television and cinema publicity for mens clothing in Britain during the second half of the twentieth century.The study explores design issues and period style in advertising; the role of market research and consumer psychology in determining target audiences; the idea of the new man in representing fashionable masculinities; and the various ways that menswear retailers and brands dealt with sex and gender; race; class and age. From y-fronts to Austin Reed suits to Levis jeans; menswear advertising epitomised the themes; stereotypes; contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion; history; sociology; advertising; media; cultural and gender studies.
#1845974 in eBooks 2013-12-20 2013-12-20File Name: B00IHGVG0C
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0 of 0 people found the following review helpful. who is Sweet Briar College alumnae (Class of 2001)By Daniel W.I bought this for my girlfriend; who is Sweet Briar College alumnae (Class of 2001); and we both thought this book was incredible. The wealth of photographs and point-by-point historical walk through is breathtaking; and tells a great story about an amazing college. #SweetBriarIsSaved0 of 0 people found the following review helpful. Five StarsBy K. NeppGreat book.0 of 0 people found the following review helpful. Five StarsBy Mama of threeA great; concise history of this small womens college in Virginia.
