Fine artists are taught many things about the craft of art in the various art schools and university art programs; but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist contains information on how artists may develop a presence in the art world that leads to sales. The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as theyre applicable to works of art. Artists will also learn how to find a suitable gallery that will arrange sales and commissions and how to set up a contractual relationship with the dealer that is both equitable and profitable. Among the topics covered in The Business of Being an Artist are: the range of exhibition opportunities for emerging and mid-career artists; how to set prices for artwork; when or if artists should pay to advance their careers; how artists may communicate with the public; applying for loans; grants; and fellowships; areas of the law that concern artists; using art materials safely; online sales and marketing; and much more. In addition to all of this priceless information; The Business of Being an Artist includes a unique discussion of some of the emotional issues that face artists throughout their careers; such as working alone; confronting stereotypes; handling criticisms and rejection; the glare of publicity; and the absence of attention. Without a doubt; The Business of Being an Artist is a must-have book for every artist ready to turn their talent into a successful business.Allworth Press; an imprint of Skyhorse Publishing; publishes a broad range of books on the visual and performing arts; with emphasis on the business of art. Our titles cover subjects such as graphic design; theater; branding; fine art; photography; interior design; writing; acting; film; how to start careers; business and legal forms; business practices; and more. While we dont aspire to publish a New York Times bestseller or a national bestseller; we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
#3200196 in eBooks 2008-10-23 2008-10-23File Name: B003FYEXCO
Review
11 of 12 people found the following review helpful. Limited book without a marketBy T. PatersonAs a practicing professional lighting designer. was deeply disappointed in this book. Its name implies that it teaches some skills in design. however. it would be possible to summarize the useful material on a single page crib sheet or a 20 page manual. In terms of insight. principle or method. this book does not reach beyond some basic calculations and given that these are largely handled by computer (although obviously an understanding of first principles is essential in any profession) in the real world.Totally lacking in practical techniques (wallwashing. accenting. framing. cove details. indirect lighting. etc) or technologies (lamp sources. dimming systems. optical systems). one wonders who this book is aimed at. For the technical engineer. the presentation of material is too basic. to spread out and so forth. For a real-world lighting designer. it contains few insights. For an architect. this book says just one thing: "stay out of lighting".Cuttle provides a single new idea. his own calculation of measuring the Flow of Light as he calls it. a concept which is essentially redundant to any lighting professional or student versed in the concept of modeling (the principle. not rendering) in light.I cannot see who this book is suitable for. and do not feel that there is anything that it can contribute to those for whom the material would be useful. Students need more sophistication. engineers more efficiency. etc.
