Art and advertising are often seen as enemies; with the one being free from commercial concerns and the other dependent upon them. In this clearly-written and wide-ranging book; Joan Gibbons argues rather for a mutually enriching relationship between the two; showing how artists have stepped out of the gallery to reach a wider audience by embracing the tactics of advertising; and how advertising has opened its eyes to the strategies of contemporary art. Charting key points of overlap and antagonism; she looks at the work of artists from Andy Warhol; Barbara Kruger and Victor Burgin through to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benettonrsquo;s Shock of Reality. Exploring cutting-edge advertising work from creative David Carson to Wieden and Kennedy and Tony Kaye; she also looks at the increasing endorsement of art by highly-branded products; to argue that art and advertising need not be mutually exclusive terms.Gibbons manages to elevate this age old debate. She makes us think again - and does it with intelligence and sensitivity to both the art world and the advertising world. No mean feat. - Nik Studzinski; Creative Director; Publicis
#3290012 in eBooks 2014-10-22 2014-10-22File Name: B00OH9BNVU
Review
0 of 0 people found the following review helpful. GreatBy Linda C.This was a Christmas gift for my adult nephew. He recently got a nice camera and has been taking great pictures in local parks. He loved the book.1 of 1 people found the following review helpful. Outdated ...By Jerome D. GeorgeThis text was published in 2000 and is based on film techniques. While much of what is written remains true of all photography; digital or film; there is too much emphasis on theory and not enough on practice. The subtitle "Field Guide" is a misnomer. This text is divided into six chapters with just one referring to "Working in the Field." (See Bryan Peterson for examples of true field guides.) If you are new to photography and wish to learn its principles and techniques through a densely written text book illustrated with photos of flora and fauna; this is probably a fair choice. For a naturalist and wanna-be-photographer; this text falls short of its promise as a "field guide."14 of 14 people found the following review helpful. SHAW IS THE BESTBy RicardoLike all of John Shaws books (yes; Ive read them all); this one is a winner.I have been an amateur photographer for 40 years and have long since learned the basics of exposure and composition. However; my approach; until reading Shaws books; was quite haphazard.Shaw and I both use Nikons and have much of the same equipment. Of course; he has about a million times more talent than I do.In any case; I wasnt getting anywhere near the sharpness that he was until I heeded his most important piece of advice. Buy a good tripod and head and use it for every shot. Since taking his advice; I can now print to the next larger size for almost every shot that I take.I prefer to continue shooting film which makes Shaws books perfect for me. However; most of what Shaw writes applies equally to digital capture. Regardless of the media; the basics of good exposure and composition still apply.If you need information specifically about digital photography; there are plenty of other books available. I would recommend Shaws "ebook" which is a "field guide" to Photoshop. I dont know if its available on ; but it should still be available on Shaws own website.For anyone serious about their photography and looking to improve it; Shaws books are a "must read". Much of the material in this book can be found in his others; although each has enough unique material to make it worth the price.Id suggest not buying all of them. In addition to this book; Id recommend "Focus on Nature"; in which Shaw explains his thinking and equipment choice for each photo in the book.
