John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives; from the spoon we use to eat our breakfast cereal; and the car we drive to work in; to the medical equipment used to save lives. Design combines need and desire in the form of a practical object that can also reflect the users identity and aspirations through its form and decoration.This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects; such as a toothpick; can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia; Ford; and Sony approach design. Finally; the author gives us an exciting vision of what design can offer us in the future;showing in particular how it can humanize new technology.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts; analysis; perspective; new ideas; and enthusiasm to make interesting and challenging topics highly readable.
#1528664 in eBooks 2011-04-29 2011-04-29File Name: B0062XC33G
Review
0 of 0 people found the following review helpful. Deep thinkingBy Dr. Cristina Rodriacute;guezTrias analyzes these two polarities. and takes you to a place of sublime enlightenment. It has been a great help for my doctoral thesis. If you are a student or a professional. this book will help you to understand your environment and the others.
