[DOC] Loretta Lynn: Coal Miner's Daughter by Loretta Lynn; George Vecsey in Arts-Photography

Description

For any market to work properly; certain key elements are necessary: competition; pricing; rules; clearly defined offers; and easy access to information. Without these components; there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer; producer; and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey; Patrik Aspers focuses on branded garment retailers--chains such as Gap; HM; Old Navy; Topshop; and Zara. Aspers investigates these retailers interactions and competition in the consumer market for fashion garments; traces connections between producer and consumer markets; and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production; Aspers considers the larger retailers roles as buyers in the production market of garments; and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets; market order is related to the identities of the participating actors more than the quality of the goods; whereas in standard markets the opposite holds true. Looking at how identities; products; and values create the ordered economic markets of the global fashion business; Orderly Fashion has wide implications for all modern markets; regardless of industry.