Californias Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously "Designed in California;" but; as Barry Katz shows in this first-ever; extensively illustrated history; the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage. Offering a thoroughly original view of the subject; Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today; design has provided the bridge between research and development; art and engineering; technical performance and human behavior. Katz traces the origins of all of the leading consultancies -- including IDEO; frog; and Lunar -- and shows the process by which some of the worlds most influential companies came to place design at the center of their business strategies. At the same time; universities; foundations; and even governments have learned to apply "design thinking" to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader -- including Douglas Engelbart; Steve Jobs; and Don Norman -- Katz reveals design to be the missing link in Silicon Valleys ecosystem of innovation.
#564732 in eBooks 2015-09-28 2015-09-28File Name: B015BWFIZ8
Review
1 of 1 people found the following review helpful. Great Guide to Help You ShopBy katya mBy now it seems common knowledge that fast fashion is no fun for the environment or the workers producing it. Ive looked at several ethical fashion sites and while many are great. this book compiles the best of that information in an easy to transport way. (as opposed to how I formerly printed out pages from sites randomly -and ended up losing them) Kate Black writes about the importance of smart (ethical and sustainable) fashion choices in a way that makes it sound like youre out having coffee with a good friend who just happens to know a whole lot on the subject and is happy to share. Its never preachy and is super informative. In addition to listing chapters in ways you would shop -i.e. beauty. special occasions - there is an eye opening end chapter on how to help make your clothes last. We all shop. This guide helps us do it in the best possible way.2 of 2 people found the following review helpful. Wonderful. easy to use guide for the conscientious shopperBy CDHillsThis book is awesome! I try hard to be a conscientious shopper. but have struggled over the years to find sources for ethically manufactured clothes. and for non-toxic makeup. This book has good information on why we should buy fair-trade and organic goods. but whats so helpful is that it goes the next step to suggest multiple sources for where to find and how to buy these kinds of goods. I was a little worried that the book would be a downer. but its been the opposite. Ive spent a few hours looking up the brands mentioned in this book and have already bought some great things online from People Tree and PACT. The brands suggested in this book are at various price points. some are more expensive but there are a number that are priced similarly to what I would normally spend. and a number of the brands have full websites with plenty of different styles. which is what Ive struggled to find in the past. It was also a lot of fun reading about and looking up beautiful collections sourced from artisans around the world. A big thank you to Kate Black for writing this wonderful book!0 of 0 people found the following review helpful. The book is written in a wonderful narrative style that is easy to read and work ...By TaverenI was so excited to find out that Kate Black was writing a book! As a follower of magnifeco.com for years. a book was a welcome addition to my growing eco-fashion mindedness and library. The book is written in a wonderful narrative style that is easy to read and work through. Literally. as promised...from head to toe. Kate gives you examples on how to make better. more consumer conscious choices and also gives you the brands and designers leading the charge. As someone who is allergic to the world. I also appreciate knowing the designers and brands that put forth socially minded fashion and products. What more can I say. other than this book is indeed magnifeco! I would recommend this to anyone looking to learn more about eco-fashion and how to source alternatives to fast fashion and beauty.
