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Make It New: A History of Silicon Valley Design (MIT Press)

[PDF] Make It New: A History of Silicon Valley Design (MIT Press) by Barry M. Katz; John Maeda in Arts-Photography

Description

Adolf Hitler’s makeover from rabble-rouser to statesman coincided with a series of dramatic home renovations he undertook during the mid-1930s. This provocative book exposes the dictator’s preoccupation with his private persona; which was shaped by the aesthetic and ideological management of his domestic architecture. Hitler’s bachelor life stirred rumors; and the Nazi regime relied on the dictator’s three dwellings—the Old Chancellery in Berlin; his apartment in Munich; and the Berghof; his mountain home on the Obersalzberg—to foster the myth of the Führer as a morally upstanding and refined man. Author Despina Stratigakos also reveals the previously untold story of Hitler’s interior designer; Gerdy Troost; through newly discovered archival sources. At the height of the Third Reich; media outlets around the world showcased Hitler’s homes to audiences eager for behind-the-scenes stories. After the war; fascination with Hitler’s domestic life continued as soldiers and journalists searched his dwellings for insights into his psychology. The book’s rich illustrations; many previously unpublished; offer readers a rare glimpse into the decisions involved in the making of Hitler’s homes and into the sheer power of the propaganda that influenced how the world saw him.


#305702 in eBooks 2015-09-11 2015-09-11File Name: B015F05SW4


Review
4 of 4 people found the following review helpful. Make it Real...By Jay WilsonMost people know about Silicon Valleys success and some have heard about the part design played in its rise but its history has never been fully documented until now. Barry Katz reveals what it actually took for design to evolve from a subservient position to engineering and marketing into a core competency for innovative companies designing products that people actually want to buy.ldquo;Design Thinkingrdquo; is now a recognized strategy and a methodology to frame ANY problem from a design perspective and the credit goes to those design pioneers who fought the good fight...5 of 5 people found the following review helpful. Useful history but dryBy John LillyLots of great nuggets in here. and reminders of how many pioneers we owe a debt of gratitude. But a little mixed up organizationally. leaves a lot out. and is a little too much like a laundry list of people and accomplishments.But important history to know; Im glad someone started to capture.0 of 0 people found the following review helpful. Five Stars: A Fascinating History and a Fantastic Read.By CustomerBarry Katz does a wonderful job in laying out the history of design of Silicon Valley. He defines design as an interdisciplinary effort by engineers and artists who focus on not what products they should make but on how consumers use products. The eclectic mix of perspectives of early industrial designers such as Henry Dreyfuss and contemporary figures as Steve Jobs is an interesting approach in defining global impact of Silicon Valley.Silicon Valley is also where engineers realized what make good products great is beyond mere ergonomics to include human factors from theories rooted in social sciences.This book is a must read for those interested in the beginnings of Bay Area design firms. the d.school at Stanford and how individuals of diverse disciplines --not just limited to computer science- as one might believe when hearing the term Silicon Valley-- contribute to writing its history.

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