This book offers fresh insights into how companies can engage with; and make use of; the modern metropolis. Based on actor-network theory and the resource-based view of the firm; it demonstrates how the contemporary city can be seen ndash; and used ndash; as a resource for corporate innovation. The main argument is that companies have to build what the author calls ldquo;urban innovation networks.rdquo; After a theory-based outline of such networks; the author demonstrates the extent to which different institutional players ndash; companies such as Audi; Ikea and Siemens; but also arts institutions like the Haus der Kunst in Munich ndash; are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space; offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
#244290 in eBooks 2002-03-02 2002-03-02File Name: B017N4PL5E
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