Good Design; Down to the LetterPackages on store shelves; posters on building walls; pages of a websitemdash;all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting; interactive; expressive and captivating. Each letter must come alive; therefore; each letter must be carefully crafted or chosen. A solid foundation in typography; as well as an understanding of its nuances; will help you optimize your visual communicationmdash;in whatever form it takes.By breaking down the study of type into a systematic progression of relationshipsmdash;letter; word; sentence; paragraph; page and screenmdash;award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.Through instruction; interviews and real-world inspiration; Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design; to strengthen your skill set and to inspire your next project.
#4473286 in eBooks 2011-11-23 2011-11-23File Name: B007R524G4
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