A guide to strategic communication for stronger brands!Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation; these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals; considers the audiences needs; surveys the competitive environment; identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated; bringing together marketing; public relations and internal communications. They are accountable through measurement; and they are accountable to their stakeholders; the various publics and their customers.In this book; author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing; advertising; communication planning; design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books; The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO; Content and Design Optimization for Editors and Designers.This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
#3783804 in eBooks 2015-02-18 2015-02-18File Name: B00YFI3VUE
Review
6 of 7 people found the following review helpful. Under the Hood of the Classics -- Very EnlighteningBy James BathAfter you learn your scales and the basics of reading notes on a staff; or even while you are doing so; bolt ahead with this book. All the intimidation of classical music notation and composition will melt away. Have a decent music dictionary with you and refuse to fear Bach or any other complicated music score. Dive in! Joel Lester is brilliant in his approach to learning and teaching music; and in his ability to communicate what he has joyfully learned over many years of study.0 of 1 people found the following review helpful. Five StarsBy CustomerThe book was in great condition!10 of 11 people found the following review helpful. Most of the book is about Sonata #1. Remaining 5 works crammed into one chapter at the end.By JK OregonEh; a disappointing book. For reasons not well explained; the author spends almost the entire book on the g-minor sonata. Heres the table of contents:1. History of Bachs solo works2. The G-Minor adagio3. The G-Minor fuga4. The Siciliana of the G-Minor sonata5. The G-Minor presto6. The partitas7. Closing thoughtsSo; five chapters on one sonata; and all the other works crammed into a single chapter.The analysis of the one sonata is quite good; but does not carry over into the other works. The G-Minor presto gets 29 pages; the immortal chaconne of Partita #2 barely gets four pages. Its extremely frustrating.This is really a work about sonata #1. Coverage of the other pieces feels like an afterthought.
