From the authors of Cradle to Cradle; we learn whats next: The UpcycleThe Upcycle is the eagerly awaited follow-up to Cradle to Cradle; one of the most consequential ecological manifestoes of our time. Now; drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses; governments; and ordinary people; William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We dont just use or reuse and recycle resources with greater effectiveness; we actually improve the natural world as we live; create; and build. For McDonough and Braungart; the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products; buildings; and business practicesmdash;and they show us these ideas being put to use around the world as everyday objects like chairs; cars; and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening; inspiring tour of our green future as it unfolds in front of us.The Upcycle is as ambitious as such classics as Rachel Carsons Silent Springmdash;but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact; why not redesign our activity to improve the environment? We can have a beneficial; sustainable footprint. Abundance for all. The goal is within our reach.
#1830461 in eBooks 2012-10-10 2012-10-10File Name: B009KSGOJY
Review
0 of 0 people found the following review helpful. great sellerBy D. Morrisfast ship cool book0 of 1 people found the following review helpful. Great bookBy JulioGreat book. as I expect it.If you have interest in this type of architecture. this one is great. lots of pictures.
